Maxon Completes Acquisition of Redshift Rendering Technologies

Enterprises use 3D animation software to create movies, commercials, and other visuals, including home entertainment, television shows, and mobile entertainment. 3D animation software is also used in the development of games and plays a major role in the media & entertainment vertical.

Maxon Computer GmbH is an industry leader in the development of professional animation, 3D modeling, and rendering solutions. It is the developer of Cinema 4D, a widely-acclaimed animation, 3D modeling, rendering, and motion graphics application. On 360Quadrants, Maxon is recognized as a leading player in the ‘3D animation software in media & entertainment’ market. Thus, it is recognized as a Visionary Leader by 360Quadrants. This recognition can be credited to Maxon’s strong 3D animation services portfolio and business policies.

Recently, Maxon acquired Redshift Rendering Technologies, Inc. Redshift is the developer of a flexible and powerful rendering engine that is built for high-end production. Through this acquisition, Maxon will have access to a comprehensive suite that renders complicated 3D projects swiftly. Before the acquisition, Redshift was available as a plugin rendering service for Maxon’s cutting-edge Cinema 4D as well as other 3D applications. Maxon will work to seamlessly integrate Redshift into Cinema 4D. Redshift is an indispensable rendering solution for prominent media & entertainment companies such as Polygon Pictures, Technicolor, Digital Domain, Rainmaker, DHX, Blizzard, and Encore Hollywood. Significant projects in which Redshift was used include Aquaman, Black Panther, Captain Marvel, American Gods, Rampage, The Expanse, and Gotham.

The combination of Maxon’s powerful Cinema 4D and Redshift is already winning over production companies and designers for its ease of use, stability, speed, interactivity, integration, and photo-realistic results. In the complex content creation industry, Cinema 4D is recognized for its ease of use, while Redshift too is easy to use when compared to other renderers. Cinema 4D and Redshift are both recognized for their product reliability and stability. Redshift is a high-quality renderer that gives users the advantage of biased rendering techniques, while Cinema 4D is also known for its efficient workflow. Together, Maxon and Redshift aim to introduce a single, powerful solution for the 3D animation market.

360Quadrants also lists competitors of Maxon in the 3D Animation in media and entertainment space.


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