Sharing services are disruptive innovations. The emergence of the sharing economy may have been favorable for most of today's consumers but affected industries consider these advancements as enemies to economic growth. These unintendedly push for the demise of its traditional counterparts.
Only a few have initiated to reinvent themselves to play along with the game their modern competitor has been winning. As per hotels, Airbnb is not just an enemy but is the technology they still have to adapt.
The Hurting Impact
Airbnb was now regarded as the largest peer to peer hospitality service since its conception in 2008. This platform has been doing the old things by trying the new ways. The utilization of digital technology and social media in the marketplace provided a holistic user experience with regards to consumer choices. It has been inconclusive if Airbnb really caused the deflating hotel bookings, but the ballooning industry of Airbnb is undeniable in its own extent.
Apart from moving people to spaces away from establishments, their recent campaign on "living like a local" trended among millennial travelers. Airbnb has also established their online reputation system where previous guests can leave a rating and review.
Intimate and Personal
At the very least, learn from your toughest competitor.
Personalizing the experience has been the trend among generation renters, the millennials. However, hotels need staff who they can talk to 24/7 and to be accountable for their whole hotel experience.
Information outsourcing equips industries with the kind of technology to supplement this need. Apart from better quality of personalized services, hotels will also have advertising campaigns and marketing designs, alongside. Technology workers could also provide hotels with specified programs and apps, organize their logistics, and even manage their internal processes. Recruiting highly- skilled staff of solutions team is not as risky yet cost- effective as it will improve your services a lot.
Equipped with your own technology department, you can now easily outsource direct services such as laundry, cleaning, restaurant, janitorial, and even emergency issues. It can also scope reservations, technical support, customer care, airport transfers, and a lot more. This may also include add-on services such as access to airline bookings, travel agents, tourism offices, public transport, or car rentals.
The hospitality industry has been shifting to higher degrees of process automation. Recruitment of technology talents in hospitality would be a great leap to take the game to your advantage and to reclaim the territory back to its rightful owner.