Did you ever buy groceries, or a meal in a restaurant, or pay for a
surgical procedure? Were you told, “The price of the groceries in your
cart today depends on how long it takes the checkout clerk to check you
out of the store.” Or “the price of the meal depends on how long the
waiter spends with you to explain today’s specials.” Or “the surgical
procedure is billed in six-minute increments, depends on how fast the
surgeon works and how many questions you ask before the procedure
starts.” If that seems like a strange and unfair way to bill for
everyday goods and services, it’s exactly how most companies pay for
legal services.
Companies, and especially tech companies, are consistent consumers of
legal services. They need contracts, they need regulatory compliance,
they need legal risk management, they need advice from lawyers. They
need an ongoing relationship with legal counsel. Instead, what they get
is: Billed by 6-minute increments of contact for “quality time.” So the
incentive is not to pick up the phone to the lawyer, not to ask
questions even via email, not to look at the attorney as a member of the
company’s team, indeed not part of the support team at all, but rather
an expense and a luxury.
Yet legal counsel is anything but a luxury. Where companies are
interested in building legal relationships with licensees, distributors,
agents, service-providers, and others, it is essential that they do so
on the basis of a proper legal foundation.
In nearly two decades of practice, I’ve found that the best way to to do
this is to make the attorney a part of the team. Instead of billing by
the hour, we as attorneys should offer reasonable monthly packages of
service that will also have the effect of letting key management and
employees in companies know: You can call, you can be in contact, you
can have your questions answered, we’re here to support you. With what
you need, and when you need it. That’s a healthy relationship rather
than a mercenary one. And it also is more honest than trying to
guesstimate whether you just spent the last 6 minutes efficiently for a
client.For more information, visit our website at
www.insideoutsidecounsel.com.
Attorney David Page is a US and Israeli lawyer who is Founder and
Principal of InsideOutside Counsel and David Page Law. Educated at
Harvard University and the University of Chicago Law School, and fluent
in 7 languages, David Page and his firm counsel companies on effective
legal and risk management strategies and provide a full array of
business legal services.
WHY HOURLY BILLING BY LAWYERS IS NOT GOOD FOR TECH COMPANIES OR OTHER BUSINESSES
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