Instagram video content has increasingly become very popular on social media
recently, and thus it is of paramount advantage for anyone looking to market
him/herself to make use of this function. This shift shows that more and more
business whether small or big is beginning to visually communicate with their
followers, customers, and fans. This is why our Social Media Marketing team took
an effort to research about the advantages of Instagram videos.
The video
function is one of the popularly known platforms that will enable one to
leverage the power of marketing
With more than 150 million users,
Instagram is the best sharing platform. It allows one to share not only photos
but also short videos. There are millions and millions of videos shared daily
which is a great reason why one should utilize this platform. Below are some of
the main advantages of using this function;
Increased
Engagement
Unlike video posts on Twitter or Facebook that are sometimes
overlooked by users regardless of their quality, Instagram movies are rarely
missed. According to a study done by Forrester, Instagram videos generate more
engagement 58 times than Facebook and 120 times than Twitter. Having an
Instagram account with interesting and useful content can earn one with crazy
levels of engagement with the audience.
Building Personality and
Trust
Since more content is becoming popular, one of the key benefits of
using the video function is that it helps one build trust. People buy from
people they can trust, and Instagram video feature will help you create that
emotional reference to your audience. The significant thing here is that this
function allows one to share their everyday experience in a casual and informal
way giving followers, fans, and customers an expression00 one's
business.
Sharing behind the scene activities has been noted to rank well
on comprar seguidores , particularly if it is a service provider. Such video clips make
one's company more trustworthy as well as attractive which in turn positively
affects one's advertising.
Increase in Traffic
Even though one
cannot add clickable links to the videos, they still are a dominant source of
traffic. Moreover with the levels of engagement being higher than Twitter and
also Facebook, using the video function can be tremendously useful for your
site's visibility.
Gaining a Competitive Edge
Competition on
Instagram is still far less than on Twitter or Facebook. The American Express
Survey reported that nearly 2% of small business are currently embracing the
Instagram video function and they have gained an advantage over their
competitors. Thus is obvious that by using the video function, one is likely to
reach their target audience faster and easier.
Free
Advertising
Yes, that is correct. The advantage of using Instagram video
function is free publicity. One can showcase their services and products in
action generating large exposure. The feature gives one an opportunity to show
off what they are offering.
