QR Codes are two-dimensional quick response codes that are currently gaining popularity and popularity in the United States. They are easy to use and versatile. The code itself is easily scanned and stores a lot of data that can be stored on a mobile device.
Many companies are now adopting this code as a marketing tool and another way to attract customers to the Internet for more information. QR codes have pros and cons, and it is important to understand both the pros and cons of code before using a QR code as a marketing technique.
Advantages
The main advantage of a QR code is its versatility. QR codes can be used on anything and everything. They are beneficial for both customers and businesses. For example, by distributing a QR code on your website or URL, a business saves money and advertising costs.
The customer can use the QR reader to scan the QR code, which allows them to save the information for future information. The biggest aspect of QR codes is that they combine different forms of marketing flow. For example, e-commerce and mobile commerce are used for QR codes. QR codes serve as a link and also entice customers to advertise the QR code or other forms of advertising. This maximizes exposure and can potentially be profitable.
Disadvantage
One downside to QR codes and probably the biggest problem is that people are not familiar with the QR code. Although QR codes are popping up everywhere, from plant sample tags to library catalogs, there is a large demographic community that still doesn't know what QR codes mean.
This process is problematic because businesses and businesses use a QR code to post information that may be of interest to a potential customer, but if the customer doesn't know how to find the information, they cannot purchase the product or service and l business costs thousands of dollars. 'can harden.
One Way to Counteract This Disadvantage is Product Knowledge
Businesses should not only use QR codes for their obvious advantages and benefits but also let customers know where and how to get information. Another significant disadvantage of a QR code is the reliability of the code on a mobile device or smartphone. The whole concept of QR code and its benefits are strictly based on the ability to scan on a mobile device. If the consumer does not have a mobile device or smartphone, the QR code is not useful to him and he loses