Without setting up these goals, you have no means of confirming whether or not your hard work is going to be worth it. So how do you identify the appropriate goals?
We happen to notice a lot of times that businesses set unrealistic marketing goals that do not align with the company's overall performance. These will be targets like growing web traffic by certain numbers for the year or running social media campaigns/ads on Instagram and Facebook in order to increase the number of followers.
However, marketing goals need to have a positive effect on the company in its entirety without focusing all the efforts on a single possibly less relevant factor.
Did you know that approximately 33% of marketing professionals have agreed to the fact that enhanced understanding and engaging the appropriate customers is the most essential aspect when you are trying to accomplish your marketing goals and objectives in the next 3 years?
Let’s have a look at the top 10 marketing goals and objectives:
1. Drive more sales: This one should not be a surprise, because the marketing activities and amazing sales appear to be the ultimate target. For certain marketing companies with longer sales cycles, this may be a daunting task. In such a scenario, it is always better to select a leading growth metric. Based on your business model, you can calculate your performance in terms of sales or bookings made.
2. Create brand awareness: If you are just getting started new or your reach is limited to a comparatively smaller audience, widening your scope and having more people to learn about your business may be one of the marketing goals to concentrate on. You might want to use and experiment with various social media platforms and unique techniques to spread awareness about your brand.
3. Generate leads: It is the starting point of customer interest or inquiry into your business's items and/or services. If your funnel is not full, you might just want to concentrate on lead generation strategies that expand your email list and fill your CRM system with potential customers.
4. Acquire new customers: Acquiring a new customer can be an accomplishment for various businesses. When you acquire a customer, it means you have gained their trust and they are most likely to take action again.
5. Decrease customer turnover: Focusing on new customer acquisition is important. However, what is equally essential is to focus on keeping the existing customers satisfied. You don't want to lose these customers because you are too busy acquiring new ones.
6. Increase profitability: Marketing will play a huge role in raising the company's profitability beyond reducing excessive expenditure. After identifying what goods or services are most valuable, using specific marketing techniques and strategies, you can easily boost the number of leads you acquire and convert.
7. Re-brand if needed: Repositioning or re-branding your business or your product significantly will drive definite growth in your company. You can run a small test to see what works for you and whatnot. Learn more about the current market trends and your audience and then plan your marketing goals around it.
8. Launch a new product: Apart from focusing on just making the money, you can become more precise with your goals, such as attempting to launch a new product, service, or idea in the market. new solutions or products to the people will enable you to drive more traffic to your business by attracting brand new customers.
9. Explore a new market: If your business is popular or successful in a particular industry or geographical location, you may want to grow into a new target market. With a few changes in the strategy, you can reach out to an entirely new range of customers and grow your business.
10. Increase online presence: If your business doesn't have a broad online presence, starting with SEO and increasing your exposure in search engine rankings as well as social media channels should be on the top of your marketing goals list.
For Effective Goal Setting- Make Your Marketing Goals SMART
SMART stands for specific, measurable, aspirational, realistic, and timely. Let us understand each of them one by one.
Specific: You should align your goal to concentrate on one metric that is firmly defined.
Measurable: You should already know about a way to measure the information you post against the metric.
Aspirational: Your objective must drive you toward that metric far beyond the outcomes that your content would naturally or organically produce.
Realistic: Set your goals such that you are able to accomplish them and have enough tools to do so.
Timely: You must establish a deadline wherein you decide to complete the task and reach the end goal.
Now it is your call how you decide to take your business onto the next level. Have you set your marketing goals yet?
Even the most optimistic and motivated marketing campaign can't succeed without an essential aspect, that is, clearly defined and observable marketing goals. This is why we came up with this list of top 10 marketing goals that will always come in handy. Also, don't forget to make your marketing goals SMART when you build your upcoming marketing plans.