Facebook stated that in the second quarter of 2020 nine million users were using the social media platform to promote their products and services. The number of active advertisers witnessed a rise from seven million users in 2019. This statistic acts as evidence to delineate the importance of Facebook for various businesses to build an impactful social media marketing strategy.
Investing in Facebook Ads for Social Media Marketing
With 2.5 billion monthly active users, Facebook is one of the most popular social networks in the world. Businesses and social media marketing agencies can channel lucrative Facebook benefits with multiple targeting options in the following ways-User Demographics
Digital marketing experts undeniably agree with Facebook's impressive targeting options. It provides a detailed demographic report of its users with an extensive set of metrics. Businesses can use the following metrics to enhance their targeting:- Age
- Location
- Relationship status
- Preferred Languages
- Education level, work, and financial situation
- Household composition
Restricted Content Categories
Facebook provides an outline of content categories that may experience reduced or restricted monetization. The restricted categories include:- Controversial and sensitive issues
- Sexual or suggestive content
- Strong language
- Explicit content
- Misleading information
- Political and government-related content
Wide Audience Reach and Transparency
Facebook has one of the largest user bases after Google search users. As per the July 2020 Statista report, Facebook has more than 2.6 billion users worldwide. Apart from access to a large audience, every kind of business can gain control over a multitude of targeting options with high transparency.Discover how Amazon sellers can expand their business with Facebook in this blog.
Facebook even offers retargeting options. Advertisers and brands can expand their reach among their followers, friends of followers, and so on, with targeted ads. Facebook enables segmented ad campaigns based on cluster analysis to derive insights. Thus, brands can improve the flexibility and relevancy of strategies to guide their social media services.Psychographic Targeting
Facebook’s targeting capabilities go far beyond demographics. Quite often, demographics alone might not be enough to predict consumer lifestyle and purchasing needs. Psychographic segmentation considers the uniqueness of individuals. Consequently, businesses enable better targeting for their social media marketing with info about user interests, life events, behaviors, or hobbies.- User Interest – likes and dislikes, business and industry-related news a user cares about, food and drink preferences, hobbies, fashion preferences, lifestyle, and more.
- User Behavior – Past purchase behaviors, other online activities, traveling, residential profiles, seasonal events, and more.