Today, Instagram has become a widely used platform for brand marketing efforts. With over 25 million commercial accounts and accounts, it’s easy to get lost in space if you don’t plan, track and evaluate your actions there. So, whether you’ve been doing this for months or even years, it’s never too late to re-evaluate and redirect your activities. Here’s what you need to do to help you in your next instagram audit free.
Set Your Goals and KPIs
Your Instagram page is very important to your business and marketing efforts. That’s why it’s important to make sure that your actions on the platform help you work toward your overall business goals. For Instagram, your goals don’t have to be exactly the same as your current business goals, but they should always complement and support each other. Once you have identified them, you need to set key performance indicators (KPIs) to evaluate the effectiveness of your efforts.
Know Your Audience and Followers
With over 1 billion active users per month and 500 million users every day, Instagram is critical to determining who you target. Start by knowing your demographics, age, gender, socioeconomic level, and the location of your audience. Keep track of how many times they have been active, which type of content they respond to the most, and which other brands they follow. Dig as deep as you can to understand what your target audience wants to see and gain insight into your potential customers.
Review Your Profile Settings and Branding
Make sure you use an Instagram Business account so they can access all your business features, analytics and data. If not, you can easily switch from your personal account to a specialist. One-third of your Instagram account should immediately inform people about who you are, what you do, and what you offer. So all the elements should match the sound of your brand and be consistent on all your social channels.
Keep Your Content Interesting and Engaging
Get more people involved and grow your account by sharing interesting content that tells a clear and consistent story about your brand. One of the practical exercises is to review the last nine posts from time to time. Viewers will see this for the first time when they visit your profile, so these posts should help them get to know and understand your business right away.
Get Involved With Your Community
Your followers and customers are the ones who will keep your business going, so it’s helpful to build a strong relationship with them. Take the time to respond directly to messages and respond to their comments or questions. Talk to your followers well, like and share posts that belong to them, and respond to tagged messages related to your brand. Track your most interested followers, send them a small token, and make them feel more connected to your brand.
