What is Guerilla Marketing?
Guerrilla marketing is a type of publicity or advertising strategy in which a brand involves surprise or unconventional interactions over public platforms to promote its products or services.
Why Guerilla Marketing?
Outright affordable
Promotes word-of-mouth
Offers creative freedom
Draws great publicity & attention toward brands
Type of Guerilla Marketing
Indoor Guerrilla Marketing - Adding something additional or creative to indoor spaces like buildings, train stations, shops, campuses.
Outdoor Guerrilla Marketing - Adding something creative in open spaces like statues, putting temporary artwork on streets, and more.
Event Ambush Guerrilla Marketing - Leveraging the audience of some progressive event with your campaign to promote a product in a more noticeable way.
Experiential Guerrilla Marketing - Mixing more categories together in such a way that requires the public to interact with the brand.
Top 10 Guerrilla Marketing Examples to Inspire Brands
Toothbrush-Shaped Popsicle Sticks By Colgate
Bounty – A Paper Towel Company
Drawstring Bags By Company Selling Weight Loss Products
IKEA Staircase Marketing Strategy
Frontline – Flea And Tick Prevention Products Manufacturing Company
The Grammys – Video Creation Was A Part Of Marketing Strategy Here
Burger King – Drama Tale on Instagram
GoldToe Guerrilla Marketing Campaign - Showing the relevance of quality of the fabric
UNICEF – A Campaign To Prevent Spending Money On Bottled Water
Greene King
