PGDM is the most versatile course in terms of Master Degree. Each student wants to attain a successful career in their life and for stepping ahead a thorough knowledge about each course is too important. Making the right choice of the college at the right time is very crucial for the growth of the career. Therefore, every student must be up-to-date with the current courses and its scope.
As we all know that India is a developing country with many emerging start-up and enterprises, therefore, it has become a part and parcel of today’s generation to be updated with the industrial concepts. Seeing the progressive business market ahead, the students are looking out for various options and they choose the one which benefits them in their career.
PGDM is a versatile career path for students to make their career across all the industries. If we talk about the number of options for college in India then there are ample of options available. But, to choose the best is the most important thing because as the window of entrance season starts, the institutes leave no stones upturned to lure students about their courses due to which students get into the dilemma. This confusion is further enhanced by a lot of business schools that have come up claiming tall achievements in the educational sector.
EMPI does not focus more on branding but keeps its eye more over innovation and futurization. EMPI is one of the first B-School who has combined advertising communication and marketing in one integrated programme to train people for India's rapidly burgeoning media sector. The program is re-oriented to address the huge change in the media sector where the transformation took place from traditional media of print to digital media via various internet-based platforms.
In Advertising & Marketing Communication four disparate strands of skills are required i.e., Technology, Content, Design and Marketing. Most of the institutes do not focus on all the four traits which keep the students away from attaining complete knowledge. Therefore, EMPI has joined their hands with IBM and is now re-structuring its highly successful AdCoMM Programme to address this critical skill deficit in the industry.
Key Objectives of PGDM (Advertising Communication) Course of EMPI are:
To enhance the creative competencies and enhance the managerial aptitude of the students.
To prepare students for Digital and Social Media Marketing who are turning the rules of Advertising and Communication in the industrial sector.
To provide hands-on training on the planning and production of brand campaigns.
To provide skills on various relevant software like TAM etc. used in media planning and production of campaigns.
