The basic content marketing strategy revolves around just one question: why? Why do you create content, who are you catering to, and how you can support them in a way that nobody else can. A nicely designed content marketing strategy will let you generate leads, increase sales, and engage with your customers.
According to research, approximately 70% of businesses currently are actively investing in content marketing. It's always a good idea to go through your content marketing strategy to ensure that it is up-to-date, creative, and engaging with your consumers, regardless of the fact that they are going to take an action or make a purchase.
So, let’s have a look at the most useful Content marketing checklist that will always come in handy with examples of content marketing strategies. Keep on reading to learn more:
1. Set mission and goals
Making a content marketing mission is a great place to start with your content strategy plan. A mission statement will generally make things simpler to concentrate on what is essential and what is not in curating your content and will allow you to stay on the right path. It must almost make a few things clear:
- Who will be your target audience?
- What kind of content will you create for them?
- What benefit will they get from you?
2. Know your audience
Content marketing is about generating content for the appropriate audience. So, doing thorough research and knowing your target audience should be the first actionable move. You can then analyze their demographic information (age, gender, location, etc) and then start working around it.
3. Set up your KPIs
When you make concrete and measurable goals, it becomes easier for you to accomplish them. Setting up key performance indicators (KPIs) for your content marketing strategy will do the job for you. The KPIs will help you to understand when you have accomplished your objectives by offering milestones that you can tick off. Following is the list of what a KPI can look like:
- Get more subscriptions
- Improve the search ranking
- Reach a certain revenue target
- Increase website traffic significantly
4. Narrow down the platforms to publish on
What platforms are you going to be posting your content on? Today, you have access to various platforms where you can post your content. Platforms made by yourself, such as your website and blog, and social media platforms, such as Facebook, Instagram, LinkedIn, Twitter, and more. When you decide the platforms you are planning to post on, you make it easier to create content. Also, the same content does not work on all platforms.
5. Decide on content types
Your next focus should be to discover what topics and keywords you will be targeting. The majority of effective content marketing strategies are dependent on the content you publish on your website which is then shared on other sites too. So blog entries play an integral part in the content marketing mix, and they still yield powerful outcomes.
Ideally, the blogs should be actionable, relevant, and shareable. One of content marketing's key objectives is to produce the right kind of content for the right audience. You'll be wasting your time and resources if you focus on creating irrelevant content.
6. Create a content marketing plan
It records the details of how you are going to conduct your strategy, and who is going to manage each assignment on your team. Think of it as a content-related marketing plan; it should entail information such as the main subject areas you will tackle, the kind of content you will curate, when, how, and where will you publish the content and clear calls to action that needs to be included.
The following are some of the factors that you will cover during creating a content marketing plan.
- Channels like FB, Instagram, Website, etc
- The content length, structure, title, etc
- Target keywords
- Who will be assigned to write it
- Promotion of the content
7. Make your content SEO friendly
In this content marketing checklist, this is a vital step. One of the most important steps before you post your content on any platform, you must make sure that it is SEO optimized. If you think about it, SEO-friendly content is best for both search engines and users.
- Put keywords in the title of your content
- Keep your URL short
- Add images and relevant ALT text
- Keep the content consistent and crisp
8. Advertise your content
Now that you are well prepared with a quality piece of content, it is high time to put effort into promoting it. It is quite essential if you want to maximize your chances of getting proper results. You need backlinks from other websites to boost your google search ranking. You also want to generate relevant leads and sales which can happen only if you are catering the right content to the right audience.
9. Learn to use a few relevant marketing tools
Can you imagine not having any concrete knowledge of some of the most important and efficient marketing tools?
You require tools to identify the topics you might want to target, you should have an understanding of keyword research tools, and you need tools to evaluate if your strategy has proved to be effective. So, to run effective content marketing campaigns, you need to make sure that you possess the requisite skills to work with such tools. These tools can be:
- SEMRUSH or Ahrefs
- Google Analytics
- Google Search Console
- Google keyword tool or Ubersuggest
- Google Trends
10 . Measure the performance of your content marketing strategy
Lastly, don't forget to keep a track of your actions. You need to constantly review and upgrade your strategies in order to fully understand what is working out for you and what is not. You can make use of different metrics, some of the common metrics to measure are:
- Number of people that have viewed your website
- Bounce rates
- Number of subscribers
- Social media interaction- followers,likes & comments
- Ranking for each keyword
- Number of backlinks
Even as your content marketing strategy expands and develops, certain aspects of your approach should remain unchanged, namely, your mission and business objectives. In fact, these two items are so important that you might write them somewhere handy so that while you are focusing on creating your content, you can keep them in sight so as to not lose your end goal.
Other elements of your content marketing strategy, however, would definitely benefit from being frequently monitored and revised. Consider revisiting all the strategies, key topics, and team dynamics periodically, or more frequently if you are just getting started, to ensure that your content marketing strategy stays on track.
Content marketing is a continuous process, like any other digital marketing techniques. You need to continue to post content, analyze what works and what does not, modify and repeat your procedure.