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Glory Star New Media Group
Holdings Limited (GSMG) is a leading mobile entertainment operator in
China. The GSMG ability to integrate premium lifestyle content,
including short videos, online variety shows, online dramas, live streaming,
its Cheers lifestyle video series, e-Mall, and mobile app, along with
innovative e-commerce offerings on its platform enables it to pursue its
mission of enriching people's lives. The GSMG large and active user base
creates valuable engagement opportunities with consumers and enhances platform
stickiness with thousands of domestic and international brands.
GSMG partners with JD.com Inc. (“JD”) is one
of China’s largest e-commerce platforms. As part of the partnership with GSMG,
the company will develop solutions to help JD fulfill their customers’ needs
for premium lifestyle-oriented online content, in the forms of text and
short-form videos. The content production for JD.com is a great
addition to Glory Star’s premium digital client lists which includes Tencent,
Alibaba, Weibo, Iqiyi as well as traditional consumer brand clients such as
Starbucks, Pantene, Louis Vuitton, Samsung and Sony etc.
JD.com is a leading
technology driven e-commerce company transforming to become the leading supply
chain-based technology and service provider. JD.com is the largest retailer in
China, a member of the NASDAQ100 and a Fortune Global 500 company.
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On March 16th GSMG announced
that it had signed a strategic cooperation agreement with E-Surfing Media Co.,
Ltd., a subsidiary of China Telecom, to develop new Augmented Reality
("AR") intelligence solutions for users on both companies' platforms.
Under the agreement, GSMG and E-Surfing Media will conduct in-depth
collaborations for 5G and AR technologies in areas such as AR applications,
intelligent on-demand videos, intelligent retail and more, which will help
promote the application of 5G and AR technologies in both content development
and content consumption.
Pursuant to the agreement,
both companies will share content, resolve technological challenges jointly,
and increase their business collaborations. In addition, by leveraging their
industry leadership in digital content and e-commerce, both parties will
enhance their core competencies, bolster their technical strengths, and further
promote the application of AR technologies on the CHEERS video and E-Surfing
Media platforms to further empower users and stimulate new consumption
behaviors through AR technology.
GSMG plans to integrate AR technology into all business
formats going forward, including its CHEERS video application, its CHEERS
e-mall, and within its new economic and cultural industrial park in Wuxi.
Furthermore, upon the signing of the agreement, GSMG will also be able
to utilize E-Surfing Media's 5G technology resources to build an AR platform on
its CHEERS video application. By integrating 5G and AR technologies into its
platform, GSMG can continue to improve and integrate its users' demands
for diverse and personalized entertainment solution, enhance its users' visual
and consumption experiences, and promote the development and application of 5G
and AR technologies in the industry.
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On March 9th GSMG
announced that it has signed an annual content cooperation agreement with
Beijing Youzhuju Network Technology Co., Ltd., a wholly-owned subsidiary of
ByteDance Ltd. Youzhuju is the operating
entity of Toutiao, which is ByteDance's content platform for Chinese language
news and information. Under the agreement, Youzhuju will provide to GSMG Toutiao's
real-time graphics and video content for integration into the Company's CHEERS
video platform. The agreement further provides that both GSMG and
Youzhuju will jointly develop and deploy software development kits and
application program interfaces to ensure the smooth integration and
transmission of Toutiao's provided content on the GSMG CHEERS Platform. GSMG
and Toutiao recognize the enormous market potential of the 5G era and thus plan
to work together going forward in order to explore more innovative
opportunities for cooperation in many other fields, including search and AI.
GSMG has already integrated many forms of content into
its CHEERS app, including CHEERS e-Mall, an original short-form video IP
matrix, high-quality short- and medium-form user generated video content,
audio, self-produced TV dramas and variety shows, the CHEERS series variety
programs, interactive live broadcasts, games, graphics, and more. GSMG
will be able to include Toutiao's high-quality, personalized, and original
content on its CHEERS video platform through its cooperation with Youzhuju.
This will help to further expand the number of content scenarios on the CHEERS
video platform as well as enrich the platform's overall content ecosystem,
which will enable GSMG to satisfy the diverse information needs of its
users and significantly enhance their immersion and activity. More importantly,
the cooperation between GSMG and Youzhuju will play a significant role
in strengthening connections between users, content, and consumption on the
CHEERS video platform as well as improving the GSMG ability to convert
its CHEERS e-Mall traffic.
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On March 4th GSMG
announced that it was honored to receive a team of Malanshan Video Cultural
Park in the company’s Beijing headquarters. The Malanshan Team was led by
Deputy Secretary of the Kaifu District Committee of Changsha and Secretary of
the Party Working Committee of the Park, Benmiao Zou, and included Member of
the Party Working Committee and Deputy Director of the Management Committee of
the Park, Yan Huang, Director of China Merchants Cooperation Bureau Bin Hu, and
others. During the visit, the Malanshan Team participated in discussions with
the GSMG management team, which included its CEO Bing Zhang, CFO Perry
Lu, CIO Qingfei Tang, and executive assistant Yida Ye.
As part of the discussion,
the Secretary of the Party Working Committee of the Park, Benmiao Zou shared
the Park's recent development and commented that the Park will focus on the
Internet, content production, cloud computing, cloud storage, 5G, audio-visual
technology, e-sports, copyright integrated services, public services, and other
key areas, while promoting the construction and development of companies and
projects by means of supporting infrastructure, reducing taxes and related
fees, supporting cultural and technological innovation, as well as optimizing
the business operating environment.
Following their discussions,
GSMG and the Malanshan Team agreed to establish an effective
communication mechanism, strive to implement the cooperation vision at the
industrial-level, jointly promote the sustainable and healthy development of
the cultural and technology industry, and help promote further development of
the Malanshan network information industry.
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On March 2nd GSMG
announced that its independently developed in-vehicle audio and video
interactive content application for its CHEERS video platform has entered the
internal testing stage of development. Once officially released, the
Application will allow both drivers and passengers to access interactive audio
and video content and services on the GSMG CHEERS video platform, to be
made available through the global mainstream in-vehicle user interfaces of new
energy vehicles.
The CHEERS video platform's
technical team developed the Application which utilizes the GSMG AI
smart recommendation engine to integrate with the GSMG content ecosystem
and will be capable of providing users with an audio and video entertainment
experience that is personalized, immersive, and diverse.
The development of
in-vehicle interactive content is a very important part of the GSMG business
strategy. Such development will provide both drivers and passengers with a more
diverse set of in-vehicle internet services, create smarter driving experiences
for users of the Application, and enhance users' connections to the GSMG
CHEERS platform. In addition, the development of in-vehicle interactive content
will further expand the range of opportunities for mobile applications on the GSMG
CHEERS video platform in the 5G era. With the iteration of new electronic
equipment installed in new energy vehicles and the widespread adoption of the
Internet of Vehicles, the market for in-vehicle interactive content has already
displayed huge potential.
For more information on GSMG visit: http://www.topnasdaq.com/
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