By now, most people are aware of exactly what SEO is. The abbreviation means “Search Engine Optimization” and is the reason you appear low or high on the query search of Google. The better your SEO, the higher you appear, the more people see you, and the more customers you get. Of course, it takes more than just visiting your site for people to become customers. If your website isn’t optimized, concise, and full of quality of information, the site visitors will leave after only a minute, leaving you with a high bounce rate. This practice results in lower SEO scores, putting your business in a real jam. Thus, we can conclude that web design and user experience go hand-in-hand.
1. Fix what’s broken
If not maintained regularly, sites often display a lot of error messages. This is especially common if you’ve been making changes and adjustments to your site recently. Missing pages and Error 404 messages are bound to appear when you’re rearranging pages, adding new ones, or deleting old ones. If you have a lot of broken links and error messages of any kind, you’re not going to be as appealing to your audience.
People look for reliable sites that work. What information can they obtain when most of the things they click on your website lead them to a dead-end? With every site update, it’s important to make sure all your links are working properly and there aren’t any missing pages. This makes you look more professional, makes your site easier to navigate, and thus increases your quality. That’s the basis of having a better SEO score.
2. Increasing speed
A fast website is a good website. Put yourself in your potential customer’s shoes. Would you wait an eternity for a website to load or would you just find another source for the information or service you’re looking for? In the age of fast living, the loading speed needs to be fast as well. No one has the time of the patience to put up with a slow website. The number one reason for slow loading speed is that your website is content-heavy. In fact, some sites are so content-heavy that they may freeze or slow down browsers entirely, leading to more frustration on the user end.
To avoid this, make the landing page of your website as light as you can. Only include the most important information and don’t forget to clearly mark the sections for other pages of your website. Each piece category of your site can have its own page, making the website much lighter and easier to navigate. Don’t shy away from pictures and color, either, as this will help your customers stay focused and pay attention.
3. Focusing on the layout
The layout of your website is as important as everything else is. Ideally, you should have the best out of functionality and creativity for your site. This means that you can’t sacrifice one for the other. A functional website won’t be appealing without the aesthetics, and a pretty site won’t be useful without the functional features. It’s very hard for most people to come up with the right mix, which is why they opt for the services of a quality graphic design agency which takes care of this problem for them.
Another perk of hiring a professional is that they’ll always be on the top of the current website design trends. This way, you’ll stay relevant and authentic, which are the two main qualities you should strive for to gain more customers. If your website is packed with information, it can be organized into smaller categories that are easily accessible and easy to read. You can also choose to have your website scroll the information by itself if you want to make it more charming and elegant. There are many options, all you have to do is imagine them.
4. Making it mobile-friendly
What most business owners forget is that mobile phones are more widely used for internet searches than laptops. This means that you can have the most perfect website ever, but still be at loss for customers because your site isn’t optimized for mobile phones. In other words, all your work and effort will be for nothing if you don’t take mobile optimization into account. What this implies is that your website is fast to load and readable on the little screen as much it is on the big screen.
The articles and blog posts should be displayed with ease, without the text is all over the place. As well as that, it’s important to pay attention to the photos and videos. Sometimes there is crucial information in the media on your website, and because it isn’t optimized for mobile, the pictures will be cut in half and the videos will be unplayable- making them useless.
Conclusion
Even though it may seem difficult to optimize your website and give your users exactly what they need, you won’t have a hard time if you focus on the right things. Now that you see why web design is important for your SEO, you’ll be more motivated to get your site in order and welcome new customers. It will be as difficult as it seems in the beginning, but if you take it one step at a time, you’ll have no trouble meeting internet demands and obtaining new customers.
