The global
kombucha market is expected to experience
significant growth throughout the forecast period from 2015 to 2021. The rising
awareness among the consumers about the benefits of this drink is a primary
factor contributing in the growth of this market. In addition to this, kombucha
market is the fastest-growing market in the functional beverages category.
Increasing demand for natural and healthy food & beverages is promoting the
growth of this market. Kombucha is a health drink, thus the market for this
beverage is expected to witness high growth in the near future. As a result,
the companies operating in the market are expected to experience higher profits
from manufacturing of this. Increasing health concerns and changing lifestyle
are some of the factors driving the market for kombucha. The kombucha market is
segmented into by type of microorganisms used in its manufacturing, by flavors
and by geography. On the basis of type, the kombucha market is segmented into
yeast, bacteria and mold among others. Based on flavor type, the market is
bifurcated into citrus, herbs & spices, berries, coconut & mangoes,
apple, flowers among others. Geographically, kombucha market is segmented into
North America, Europe, Asia Pacific and Rest of the World.
There
are several new domestic and international companies manufacturing kombucha. In
addition, numerous established beverage brands are trying to enter into this
market. Due to its health benefits, governments in several countries are taking
initiatives for manufacturing, marketing, and regulating the production &
consumption of kombucha. Kombucha is a conventional fermented tea-based
beverage, which has several health benefits. Furthermore, the key ingredients
used in producing kombucha are sugar, water, and kombucha culture or starter
culture. Moreover, the kombucha culture or starter culture is made up of
microorganisms, such as bacteria and yeast. After the the fermentation process,
kombucha is carbonated and integrated with amino acids, vinegar, probiotics,
antioxidants and vitamins. In addition, to add different taste to the drink, a
variety of different flavors can be added. The prominent flavors of kombucha
are citrus, herbs & spices, berries, coconut & mango, flowers, apple
and others.
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North
America dominated the global demand for Kombucha market in 2014 in terms of
revenue mainly contributed by the U.S. Developing countries such as China and
India are expected to experience a strong upsurge in the demand for kombucha in
the near future. In addition, demand for kombucha may be driven by an increase
in production and innovation in segments such as health drinks and energy
drinks. However, the demand for usage of kombucha is expected to grow at a
decent pace in countries, such as Germany and Japan, whereas high growth of the
kombucha market is experienced in India and other countries in Asia-Pacific.
Furthermore, Asia provides the cost advantage in terms of production and
processing of these products. High demand along with low cost of production is
a key feature, which aids suppliers of kombucha.
Some
of the key players operating in kombucha market are Millennium Products, Inc.
(U.S.), Reed’s, Inc. (U.S.), The Hain Celestial Group (U.S.), Revive Kombucha
(U.S.), Kosmic Kombucha (U.S.), Cell - Nique Corporation (U.S.), Buchi Kombucha
, Gt’s Kombucha (U.S.), Townshend’s Tea Company, The Humm Kombucha Llc (U.S.),
Red Bull Gmbh (Austria), Makana Beverages Inc., Nesalla Kombucha (U.S.), Live
Soda Kombucha (U.S.), and Kombucha Wonder Drink (U.S.) among others. These
companies are adopting numerous market strategies such as innovative product
development, mergers and acquisitions, partnerships and expansion of existing
facilities to strengthen their position in the global kombucha market.
This
study by TMR is all-encompassing framework of the dynamics of the market. It
mainly comprises critical assessment of consumers' or customers' journeys,
current and emerging avenues, and strategic framework to enable CXOs take
effective decisions.
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Chemicals
and Materials Sector
The sustainability aspects have dramatically changes
the raw material sourcing strategies for many businesses in the Kombucha
market. Players have become more responsible toward reducing or managing the
waste, are adopting material informatics equipped with artificial intelligence
(AI), and adopting energy-efficient production processes in order to maximize
returns on invested capital.
