YouTube is the ultimate destination for online video sharingwhere modern video culture unfolds every day. YouTube is considered the second most visited website, currently has 1.9 billion active users worldwide where 5 billion videos are shared and watched each day. It an effective platform to reach the audience in real-time, helps in interacting viewers whether you are streaming a video game, hosting a tutorial or launching a product.
Why Do Businesses Need To Use YouTube As A Marketing Platform?
8 Effective YouTube Marketing Strategies To Include In 2020 Marketing Plan
1. YouTube Live
More people are likely to watch live content than a regular video while live video content looks authentic and relatable. YouTube Live videos create interactions that allow the audience to relate and connect with brands in real-time. Brands and marketers use YouTube Live to create unfiltered conversation by allowing customers to ask questions and speak directly which increases brand authenticity and creates a higher possibility of people buying the product.
2. User-generated Content
To earn compelling viewership YouTube creators need to come up with quality content to ensure it is easy for viewers to relate. ‘Follower decides’ content increases the marketer- viewer relationship to a higher level. Over the last year, videos created by follower-decided content have garnered more than 100 million views on YouTube.
3. YouTube Advertising
YouTube advertising creates a huge opportunity to get in front of a target audience and brands can use the following type of Ad formats to grow business and generate revenue through video content. The different type of YouTube contents are:
- Non-Skippable Ads– Pre -roll ad campaigns can only be 15- 20 seconds long. Entertain your viewers through effective short content and gain better engagements.
- Skippable Ads– Skippable ads are True-View ads and these ads do not force people to watch. Skippable ads can be shown in two ways: In-stream ads and Display ads.
- In-stream Ads– In-stream appears for 15- 30 seconds. It is the most commonly used ad type helps to boost subscribers on YouTube.
- In-display Ads– In-display ads are shown on search lists, related video section or as video overlays.
4. Shopping Guide
YouTube is considered a valuable source of information for creating a shopping experience for consumers. Videos created by brands should follow an ultimate guide to simplify the user experience. Video such as Shop with me, Gift Ideas, Hauls, product reviews, how to use tutorials engage consumers in the pre-purchase and post-purchase stage. A study proves more than 80% of online shoppers prefer YouTube videos to find detailed information about products.
5. 360-degree Videos
The latest version of the YouTube supports uploading and playback of 360-degree spherical videos helps in creating a remarkable sense of product presence and lets users explore products and content in unique ways. YouTube also promoted an alternative stereoscopic video format called VR180 (Virtual Reality 180), a three-dimensional immersive video that builds interactive experience, allows real-time interaction and boosts customer engagement.
