In terms of revenue, the global optical brighteners market is projected to expand at a
CAGR of 4.9% from 2018 to 2026, according to a new research report titled
‘Optical Brighteners Market – Global Industry Analysis, Value, Share, Growth,
Trends, and Forecast, 2018–2026’ published by Transparency Market Research (TMR)
In terms of value, the global optical brighteners market is expected to reach
US$ 2,036 Mn by 2026. The market is driven by the rise in demand for optical
brighteners in detergent products. The optical brighteners market in Asia
Pacific is estimated to expand at a CAGR of 5.4% during the forecast period,
owing to the rapid increase in demand for optical brighteners in the cleaning
sector in the region. Based on chemical, the stilbene segment held major share
of the global optical brighteners market in 2017. However, the diphenyl
pyrazoline segment is anticipated to expand significantly from 2018 to 2026.
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Rise in Demand for Detergents
Likely to Boost Market
Based on chemical, the stilbene segment accounted
for major share of the global optical brighteners market in terms of value and
volume in 2017. Stilbene provides excellent whitening properties in several
applications. Optical brighteners absorb lights. This enhances the cloth
appearance. The stilbene compound can be combined with other fluorescence
agents for improving attractive appeal in the commercial applications. This is
projected to boost the optical brighteners market during the forecast period.
Stilbene is widely used to manufacture detergents and cleaning powders. Most
detergent manufacturers use optical brighteners to enhance product quality and cleaning
efficiency. This is projected to propel the demand for optical brighteners.
High Cost of Investment and Toxic
Characteristics to Restrain Market
Optical brighteners are chemical compounds obtained
from long chemical reactions. The manufacturing process of optical brighteners
is carried using specialized technology and machinery. This increase overall
investment cost. Pure chemical nature provides high toxicity in case of direct
human contact. These factors are anticipated to hamper the market in the near
future.
Cosmetics Industry offers
Lucrative Opportunities
Optical brighteners are employed widely in the
cosmetics industry due to their excellent whitening properties. Brightening
agents are used to reduce dark skin shades and circles in various cosmetic
products. Whitening agents play an important role in cosmetic products.
Stilbene and diphenyl pyrazoline are primarily used by cosmetic companies to
improve product quality. This is projected to fuel the optical brighteners
market in the near future. Optical brighteners are widely used for the
whitening of pulp and paper products. They enhance their attractiveness by
adding fluorescent agents to paper pulp. Rise in demand for paper products
across the globe is anticipated to drive the optical brightening market during
the forecast period.
Asia Pacific Accounts for Major
Share in Terms of Volume and Value
Asia Pacific was the major region of the global
optical brighteners market, accounting for more than 40% share in terms of
volume and value in 2017. Growth in urbanization is fueling the demand for
optical brighteners in various end-use industries such as textile, paper,
detergents, and plastics in emerging economies of Asia Pacific. China is a
prominent manufacturer of optical brighteners in the global market. The country
has experienced exponential growth in e-commerce in the last two years. This
has boosted the demand for detergents and cleaning liquid, thereby fueling the
demand for optical brighteners in cleaning applications. Furthermore,
advancements in the fashion industry and improvements in lifestyle in emerging
economies such as China and India are likely to augment the demand for optical
brightening products in Asia Pacific. Increase in infrastructure activities,
rise in focus on trade activities, and growth in awareness about hygiene
products are anticipated to propel the demand for optical brighteners in India
during the forecast period.
Global Optical Brighteners Market
is Primarily Fragmented
The report comprises profiles of major companies
operating in the global optical brighteners market. The global optical
brighteners market is fragmented with the presence of a few small players. Key
players include Dayglo Color Corp, BASF Corporation, Huntsman International
LLC., Clariant AG, Milliken Chemical, Rudolf Group, Brilliant Group, Inc., Aron
Universal Ltd, Archroma Brand & Performance Textile Specialties, Blankophor
GmbH & Co. KG, Zhejiang Transfar Foreign Chemical Co., LTD., Paramount
Minerals and Chemicals Limited, Eastman Chemical Company, Kolorjet Chemicals Pvt
Ltd., and Meghmani Group. Market players have been profiled in terms of
attributes such as company overview, financial overview, business strategies,
and recent developments. The report also comprises a matrix of comparison
between the top four players operating in the global optical brighteners market
along with analysis of their key strengths for 2017.
Companies in the
Optical Brighteners market have increasingly shifted gears with wide
application of digital technology across the continuum, from raw material
sourcing to manufacturing to generation of final output, to warehousing to
final distribution operations. Among the various affects, the market is
witnessing new growth economics due to thinning of line between specialty and
commodity businesses that are associated with the larger ecosystem. At the same
time, new growth parameters are being vigorously being debated as industry
stakeholders put greater emphasis on the circular economy processes.
