What is Pantone?
In 1963, Pantone (meaning "all colors", combining pan and tone) developed the first color matching system, which consisted of a large number of small cardboard sheets, printed on one side with a series of related color swatches and then bound into a small "fan deck".
This system was referred to as the Pantone Matching System, or the PMS system. It's goal was to allow designers to 'color match' specific colors when a design enters production. This system was widely adopted by graphic designers and reproduction and printing houses and is still used today to specify colors for a wide range of industries.
Pantone is a standardized color matching system, utilizing the Pantone numbering system for identifying colors.
Pantone also has a process palette, which consists of more than 3,000 color variations digitally created with CMYK process printing.
Process printing requires the use of Cyan, Magenta, Yellow, and Black ink. Work printed using CMYK is also referred to as 4 Color Process Printing.
2020 Color of the Year is PANTONE 19-4052 Classic Blue
The Pantone Color Institute has announced that its 2020 Color of the Year is PANTONE 19-4052 Classic Blue, a deep blue shade that's at once comforting and relatable.
Laurie Pressman, Vice President of the Pantone Color Institute, tells that "It's reassuring blue, full of calm and confidence, it builds connection."
Pressman said that Pantone felt that the color highlighted dependability, trust-worthiness, credibility, and constancy, all traits that are valued in the fast-paced, high stress situations of the current world.
Why are color standards important?
A brand's color becomes its calling card, creating associations and expectations, triggering mental images and memories. Studies show that the right color can increase brand recognition by up to 87%.
In product development, the right color is the differentiating factor that can stop someone in their tracks and capture their attention. It is also the most design element for reflecting mood and style. The right color can sell products and ideas more effectively by 50-85%.
The Pantone Matching System is comprised of 1,867 colors that are created by combining 13 base pigments. All of these colors can be found on Pantone's website or in their printed book, which is a more reliable (and more expensive) visual resource.
Pantone Matching System (PMS), a proprietary color spaced used in a variety of industries, primarily printing, through sometimes in the manufacture of colored paint, fabric, and plastics.
Each day, over 10 million designers and manufacturers work with Pantone to select, communicate and approve color in design
References:
website: pantone.com
website: time.com
Featured Image Credit: Pantone
Smooki's Journey
Wish this New Year brings for you lots of joy, happiness, good health and indeed wealth. Wish you a Happy New Year!
