Hire Salesforce Consulting Partner for AI-Powered Services!
Manufacturers usually sell their products through third parties such as distributors and dealers that increase channel revenue and ultimately enhance organizational growth. Income through a channel or third party depends on the ability of the person to lure new customers and the product quality and affordability in a specific market with high-class customer service. Today, most digital businesses prefer Salesforce Consulting Partners to provide them tools for impressive customer experience. Because 81% of B2B customers prefer brands with high-grade customer services and support than the marketed product or services, and 82% of customers like to pay more for a better experience.
It may be complicated for manufacturers to synchronize with their marketing partners. Luckily, Artificial Intelligence makes it easier to organize strong channel marketing strategies, promote engagements and provide the perfect tools and information to the partners that can boost up their revenue growth.
AI for Better Customer, Marketing & Revenue Experience
Empowering AI in your services can facilitate you to support your channel partners and also enhances the manufacturing marketing success as well.
1. Onboard, Allow and Engage Automatically
Generally, it requires extensive effort to develop trust and confidence between manufacturing partners and channel partners working under the same contract. Moreover, it also consumes time in introducing products to the partners and conferring about your policies and rules of marketing that can be spent on enhancing product value and performance. Artificial Intelligence provides a clear-cut method to do all that only by streamlining and automating the process of each channel. These processes aim at delivering great customer experiences and offer fresh income prospects through up-selling, cross-selling or warranty agreement.
2. Amazing Tools for Channel Partners
Nowadays, manufacturing customers look forward to personalization. Even, 72% of business consumers anticipate for customized engagements by the vendors, and 49% of consumers ignore interacting with companies who don’t provide personalization. You can leverage your partners with the power of artificial intelligence helping them to meet the expectations of the customers. Distributed Marketing influenced by AI provides access to partners for using customized and pre-build email drafts of the brand and much more facilities. This approach helps the marketers to sell your product easily and keeps you one step ahead of your competitors.
3. Confine and Share Insights
Artificial intelligence provides complete details about customer behavior by analyzing their engagement with the marketing partner during the purchasing process. After you follow these AI insights of marketing campaigns and operations on-site with further audience data from a Data Management Platform (DMP), you can explore realistic insights that help channel partners to optimize their marketing efforts.
4. Measure and Optimize Channel Performance
It is difficult to analyze your top marketing effort that is bringing in best results when you work with a channel partner because the precision and relevance of reporting varies every time that makes it complicated to estimate ROI.
For encompassing a complete understanding of channel revenue generation by each partner, Artificial Intelligence regulates and organizes the reporting process across all your channel partnerships through each campaign. Important metrics like partner performance, market growth fund ROI and ad expenses ROI are measured accurately by AI-powered tools automatically.
Having a Salesforce Consulting Partner in your corner can help you to get immediate insights to manage your marketing partner’s approach. And also you can focus strategically on ROI growth of channel partners. ExistBI is a Salesforce Partner and has offices in the US, UK and Europe, contact them today for more details.
