The AR / VR based digital marketing service providers in healthcare sector market is projected to grow at an annualized rate of ~30%

Roots Analysis has done a detailed study on “AR / VR based Healthcare Digital Marketing Servicev Providers Market, 2020-2030” covering key aspects of the industry’s evolution and identifying potential future growth opportunities.

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Key Market Insights

§  Presently, more than 120 companies claim to offer AR / VR and affiliated digital marketing services to the global healthcare industry

§  In the last five years, several companies have entered this domain, offering app development and video / content generation services, through the use of both AR and VR technologies

§  Majority of the companies engaged in this field are based in developing regions; the market landscape is characterized by the presence of small and mid-sized firms

§  In order to achieve a competitive edge, companies are putting in significant efforts to expand their capabilities and enhance their respective service portfolios

§  Big pharma players have also invested significantly in various digital marketing and patient / physician training based initiatives through the use of AR / VR technologies

§  Given the growing popularity of AR / VR based marketing tools, various therapy developers are likely to forge alliances with AR / VR service providers in the foreseen future

§  Owing to the anticipated rate of adoption of AR / VR based technologies in the healthcare industry, the digital marketing service providers market is likely to grow at an annualized growth rate of ~30%, over the next decade

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Table of Contents

1.         PREFACE

1.1.       Scope of the Report

1.2.       Research Methodology

1.3.       Chapter Outlines

2.         EXECUTIVE SUMMARY

3.         INTRODUCTION

3.1.       Chapter Overview

3.2.       Key Challenges in Pharmaceutical Marketing

3.2.1.    Need for Product Differentiation

3.2.2.    Growing Demand for Patient Centric Healthcare

3.2.3.    Lack of Standard Performance Metrics

3.2.4.    Need for Scientific Communication

3.3.       Importance of Digital Marketing

3.4.       Popular Digital Marketing Strategies

3.4.1.    Social Media Marketing

3.4.2.    Content Marketing Strategy

3.4.3.    Marketing Automation

3.4.4.    Search Engine Optimization and Marketing

3.4.5.    Artificial Intelligence based Marketing

3.5.       Use of Augmented Reality and Virtual Reality (AR / VR) in

Pharmaceutical Digital Marketing

3.6.       Growth Constraints in AR / VR Industry

3.7.       Future Perspectives

4.         AR / VR BASED HEALTHCARE DIGITAL MARKETING COMPANIES: CURRENT MARKET LANDSCAPE

4.1.       Chapter Overview

4.2.       Digital Marketing in Pharmaceutical Industry: Overall Market                                            Landscape

4.2.1.    Analysis by Type of Technology

4.2.2.    Analysis by AR / VR based Services Offered

4.2.3.    Analysis by Type of Digital Marketing Services Offered

4.2.4.    Analysis by Secondary Marketing Services Offered

4.2.5.    Analysis by Year of Establishment

4.2.6.    Analysis by Company Size

4.2.7.    Analysis by Geographical Location

5.         COMPANY COMPETITIVENESS ANALYSIS

5.1.       Chapter Overview

5.2.       Methodology and Key Parameters

5.2.1.    Competitiveness Analysis: AR / VR based Digital Marketing

Service Providers based in North America

5.2.2.    Competitiveness Analysis: AR / VR based Digital Marketing

Service Providers based in Europe

5.2.3.    Competitiveness Analysis: AR / VR based Digital Marketing

Service Providers based in Asia-Pacific

6.         COMPANY PROFILES

6.1.       Chapter Overview

6.2.       ARworks

6.2.1.    Company Overview

6.2.2.    Recent Developments and Future Outlook

6.3.       CG Life

6.3.1.    Company Overview

6.3.2.    Recent Developments and Future Outlook

6.4.       CubeZoo

6.4.1.    Company Overview

6.4.2.    Recent Developments and Future Outlook

6. 5.      Impact XM

6. 5.1.   Company Overview

6. 5.2.   Recent Developments and Future Outlook

6.6.       INVIVO Communications

6.6.1.    Company overview

6.6.2.    Recent Developments and Future Outlook

6.7.       Mindgrub

6.7.1.    Company Overview

6.7.2.    Recent Developments and Future Outlook

6.8.       Mirum

6.8.1.    Company Overview

6.8.2.    Recent Developments and Future Outlook

6.9.       PIXACORE

6.9.1.    Company Overview

6.9.2.    Recent Developments and Future Outlook

6.10.     Quast Media

6.10.1.  Company Overview

6.10.2.  Recent Developments and Future Outlook

6.11.     Random42

6.11.1.  Company Overview

6.11.2.  Recent Developments and Future Outlook

6.12.     Tipping Point Media

6.12.1.  Company Overview

6.12.2.  Recent Developments and Future Outlook

6.13.     vStream

6.13.1.  Company Overview

6.13.2.  Recent Developments and Future Outlook

7.         POTENTIAL STRATEGIC PARTNERS

7.1.       Chapter Overview

7.2.       Scope and Methodology

7.3.       Potential Strategic Partners for Digital Marketing Companies

7.3.1.    Most Likely Partners

7.3.2.    Likely Partners

7.3.3.    Less Likely Partners

7.3.4.    Least Likely Partners

8.         DIGITAL MARKETING RELATED INITIATIVES OF BIG

PHARMA PLAYERS

8.1.       Chapter Overview

8.1.1.    Analysis by Year

8.1.2.    Analysis by Type of Initiative

8.1.3.    Analysis by Type of Application Area

8.1.4.    Analysis by Type of Solution

8.1.5.    Leading Players: Analysis by Number of Initiatives

8.1.6.    Leading Partners: Analysis by Number of Initiatives

Contact Details

Gaurav Chaudhary

+1 (415) 800 3415

gaurav.chaudhary@rootsanalysis.com