Branding & personality
are all around us, on websites & commodity packaging on several types of
advertisement, even on subjective items like manuscripts & business cards.
Branding is what other people understand about you, your company, your product or your service.
Visual identity is what that
brand looks like from your logo to your colour choices & so on. Strong
visuals can be very persuasive.
Think of your own experience as a consumer
For an instance, there are
two different bottles of coke & a fruit drink called 'mogu mogu' and the
creatives of 'mogu mogu' is super amazing and cute and perhaps that's what you go
with.
Understanding visuals
identify can help you make more thoughtful designs. Every portion of your
design is an indication that tells the viewer what they can anticipate. Visual
identity is kind of like a preview of your brand. Each part of your design is a
clue that tells the viewer what they can expect.
If you're just getting started with design it's okay to take a more casual approach.
By the term identity, we come across this term called corporate identity -
Well most of them are
confused with the term called corporate identity picturing as it's related to
the banking sector, technology sector. Most of us get misunderstood by this
term.
Well, corporate identity is basically how a Business showcases itself out to the customers & audiences.
When a company’s visual
elements are executed correctly and invariably, they work concurrently to build
a corporate brand identity that is immediately recognizable and
memorable.
Here are some branding trends that one needs to follow -
1. Logo adaptability
Businesses & Companies needs to be there everywhere to get
noticed. Now just a physical store isn't
really helpful to have that attention to you. As you see the race of the
digital world is running & growing and to thrive on it you need to have a
creative website & be available on several social networking sites. A lot
of companies now are choosing creative logo & web designs because of the trend going on.
And the website trends be so quirky & amazing and it's suitable for each
& every social account. You can create various logos for all the sort of
socials & this allows your customers to know you & your brand in many
other ways because your logo would speak much louder.
2. Nostalgic Brand Marketing
So in a world that seems to be involved at breakneck speed
immersing yourself in nostalgia is like wrapping yourself in the comfortable
blanket on the good old days when things were so much simpler Nostalgia
inspires consumers to spend money because as per the promises it is to
return comfortless & happy memories and that's what's it's going around the
nostalgia brand marketing is growing instantly in recent years. As brands being
to value of connecting with the customers on a more in-depth emotional level.
3. Go vintage
Since there's this famous sentence know old is gold, that's how
vintage got so famous. It's been the most popular & amazing style even
today. And it's absolutely an amazing way to stand out when it's about the logo
& design.
4. Visuals
Visuals works the best rather than words, the more attractive visuals you do
more the target audience would approach.
Nowadays many people find visual far better than words. Have you seen Snapchat & Instagram with
its new effects of graphics doing to your face and changing the theme
background immediately & how cool is that.
5. Come up with 3D
This a modern fairytale & 3Ds are rolling out in the industry.
Most of them have experienced what 3D is and now it's also available in your TV
as well. You can create your 3d logo & brand art to make it more exciting
and quirky.
Get in touch with
