Are you adopting a data-oriented
strategy in your business today? Well you should since the world is going for
it!
Only a handful will agree that data
is not as important for businesses to operate in a better way and achieve their
goals, while the rest will vote in favor of a data-driven strategy. But where
does this data come from - Well, living in this digital era, you have countless
options to gather, retain and use data when the need arises. Here is the
perspective of experienced data integration consultants:
Your DATA is THE MOST VALUABLE ASSET!
Data is the most valuable asset you
have today and the reasons for this statement are outnumbered. Even if your
customers are not a fan of digital technology and social media, they still go
online for different reasons and or to explore what is new in the market. It is
that interest that is recorded by websites, of course with their permission,
and sometimes without it. This data establishes patterns that a specific
internet user or customer follows online, hence it is used to target that
customer.
On the other hand, even when walk-in
customers proceed to the checkout counter and have their membership card run
through the system, it gathers data of what a customer is purchasing, so to
register his / her interests. This way businesses know where they need to
target.
Why data silos are not effective?
Most data integration consultants
agree that data silos are not as effective, but why?
You may be using a number of
applications for recording data and other day-to-day matters, which is why your
data gets scattered. According to thewhir.com, an average business uses
around 13 different business applications. The poor communication between these
applications leads to poor communication between departments, systems and their
processes. It further leads to lack of ability to meet business goals, and
ultimately clients’ needs.
So you see, important decisions that
are a product of misinformation often has disastrous effects.
How does data integration help?
Starting with a general definition of
data integration, it allows businesses to combine the data from different
sources and allow the business administrators and users to view the performance
in real-time. Not adopting a data strategy is in this era may be the worst move
you make because it will show how change-averse you are, and it can affect the
business badly. A data integration strategy is the first step towards
transforming your heaps of data into valuable and meaningful information, which
previously used to sit in metal boxes in dark rooms.
Why hiring data integration
consultants will be the right decision?
Data integration consultants can help
you with:
v A sound growth strategy
v How to retain customers
v How to increase profitability
v Improved decision making
v Enhanced customer satisfaction
v Streamlined operations
v Increased productivity
v A clear prediction of the future
ExistBI is one of the leaders in data
integration and business intelligence. Here is a short video of how we
implement a sound data integration strategy for businesses: https://www.youtube.com/watch?v=2NlwlY9AbQo&list=PLREDZv-uBI06gW1XsB79KX4gDnU8RndtR.
For more information, stay tuned to
our blogs.
