If we are faced with a situation that
has no equivalent in recent history, in long history it is different: major
epidemics are the engines of history, like wars and economic crises. 26
centuries later, we are faced with the same problems as those highlighted by
Thucydides during the great plague of Athens in the 5th century BC: trying to
understand how this disease presents itself and acquiring prior knowledge so as
not to be faced with the unknown.
This epidemic is a very particular
shock, both in terms of its violence: the economic growth of developed
countries must fall by 9.8%, much more than during a stock market crash, and
its universal nature: 187 of the 197 states that count the planet are affected
by COVID-19.
It is also a complex crisis: health, economic,
social, humanitarian.
The shock is universal, but the
reactions are very different. China has mobilized all the resources of its
total capitalism and regained control of the epidemic. It is the only one of
the large countries that will be growing this year, between 1.5% and 2%. As for
the developed countries, there is an unprecedented mobilization of economic
policy to move quickly, with fiscal and monetary policy implemented in a few
weeks, and nearly $ 20 trillion has been injected into our economies (compared
to 5 Trillion to save the banks in 2008-2009).
Three blocks stand out in developed
countries:
The populists who spectacularly
missed out: Donald Trump, Boris Johnson, Jair Bolsonaro ...
Some countries have responded very
well: Germany, Northern Europe, New Zealand, South Korea, Taiwan ...
Certain countries, in southern
Europe, have been very strongly affected, in terms of health or economics.
Companies that have communicated
wisely and with the right message will come out the winners of this period,
unlike those that have remained silent.
If you are looking to make your
service activity more visible, Credible, strong Notoriety to communicate with
impact and sell more easily, welcome to latifazenaina.com!
Stay Safe and Take Care
To the Pleasure, to Exchange,
By Latifa Zenaina
Consultant Specialist in
Communication &Digital Marketing
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