The world has 3.5 billion social media users - equating to about 45% of the current population!
The 7 best-picked benefits of social media marketing for business:
1. Increased Visibility and Brand Recognition
By creating profiles on different social media channels with attractive multimedia and relevant information, the business’s network and reach will increase continuously.
2. Better Audience insight and customer service
With a dedicated customer service department to handle media profiles and its users, it gets easy to get the audience’s insights and get customers’ quicker service - which will strengthen customers’ trust towards the brand.
3. Faster and increased Conversion Rates
Social media develops an emotional connection with potential customers which strengthens the brand-customer relationship and ultimately increases the conversion rates to a great level.
4. Easy to Identify Target Audience and track the relevant results
Social media helps in collecting the customer data containing their location, buying habits - which further helps in targeting customers from relevant different segments or geographical areas.
5. Higher SEO Rankings
By sharing quality content blended with top-used keywords over social media profiles, social media followers “likes” and “share” the brand’s content massively - which helps in increasing the search engine visibility & ranking.
6. Incredible Brand Loyalty
Social media helps to reach out to customers via interactive promotional campaigns, contests, etc. - which ultimately helps with forming a troop of loyal brand customers.
7. Most Cost-effective modes of marketing
Businesses can choose paid promotional activities based on budget and still get more engagement by investing in posting unique yet informational content, videos, etc.
Social Media Marketing helps brands grow by tracking convertible customers and ultimately turning them into loyal ones!