Google Remarketing Ads allows you to reach those visitors who have interacted with your website or app. Remarketing utilizes a special tracking code to embed on your website, that would track the behavior of your visitors and serves ads based on that shown behavior. It’s worth knowing about the options of Google remarketing before you start creating it.
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Remarketing campaigns is categorized into these types:
Remarketing Lists for Search Ads
RLSA Ads is advanced targeting features of Google Ads done by Pay-Per-click Advertising Agency to customize your search ads bid & ad text for the potential customers. It uses a list of highest value prospects who have visited your website. RLSA can be used to improve CTR and conversion rates & give boost PPC performance. This is a great way to segregate campaigns for new & converted visitors using the RLSA list.
Standard Remarketing
Standard remarketing is the simplest remarketing feature of Google Ads to re-engage with potential customers. Through this, you can create a list of display advertisements for the specific set of users who leave your website.
Dynamic Remarketing
This the future of Google Remarketing Ads which retarget users & redirect them on your website to complete where they started. Based on the Behaviour of your website visitors, Google automatically creates ads with tailored images, prices, & text. For this, you have to create basic CSV, .xls, or .xlsx product feed details about each product in the Merchant Center. Dynamic remarketing utilizes machine learning to understand what potential buyers are looking for. It Combines appropriate intent with demographics to match the visitor with the products in your feed.
Video Remarketing
Video remarketing ads run on YouTube and video partner sites through the Google Display Network to grab your potential customer’s attention. It targets those visitors who have recently seen your video over youtube or visited your website. Video Ads can be served at the beginning or in-between of the video.
Email Remarketing
Email remarketing is an effective way to capture lost leads by encapsulating two techniques:
- Sending Targeted Emails to the users who have left your website without making any transaction.
- Utilizing Google Display Ads to retarget those who have an open email form.
Google Remarketing Ads provide diverse website targeting with a specific URL. So you can Segment your audience using hyper-targeted intent & actions for the personalized targeting. Keep in mind you have to, In any case, pick your business goal and enable an adventurous remarketing campaign for the best results.
