The non-thermal pasteurization market is estimated to account for about USD 1.1 billion in 2018 and is projected to reach a value of about USD 2.7 billion by 2023, at a CAGR of 19.8%. The growth of the convenience food sector, which includes products such as frozen foods and ready-to-eat foods, has increased the demand for non-thermal pasteurization, as these technologies reduce the processing time and increase the production capacity to meet the growing market demand. However, high capital investment is hampering non-thermal pasteurization market growth.
The PEF segment is estimated to grow at the highest CAGR during the forecast period in the non-thermal pasteurization market
By technique, the PEF segment is estimated to grow at the highest CAGR in the next five years. This technology preserves the freshness of food products as well as aids in extending their shelf life. It also accommodates consumer demand for natural, fresh, and minimally processed foods, as no preservatives or additives are added to products. Although PEF is new compared to HPP, it has been accepted globally by the processed potato industry. Due to these factors, the market is projected to grow at a significant rate in the future.
The beverages segment is estimated to grow at the highest CAGR during the forecast period in the non-thermal pasteurization market, due to increasing acceptance of non-thermal pasteurization techniques in processed fruit & vegetable juices, wine,sugar syrups, beer, milk, and processed coconut water
By application, the beverages segment is estimated to grow at the highest CAGR during the forecast period. Non-thermal processes such as PEF and HPP are increasingly preferred in the beverage industry, as they effectively increase the shelf life of beverages and prevent microbial development. Additionally, colors, flavors, and nutrients can be efficiently preserved with the help of this technology. This technology helps in preserving nutrient, color, and flavor in products; and also enables gentle preservation of beverages at ambient temperature. Thus, these factors are expected to fuel the market growth.
The solid segment is estimated to have a larger market share in the non-thermal pasteurization market during the forecast period
By food form, the solid segment is estimated to have a larger market share in the forecast period. This is due to the usage of non-thermal pasteurization techniques in food products such as cheese, jellies, jam, processed food, meat products, etc. However, various technologies such as HPP and PEF are used to enhance the extraction of several bioactive components and sugars to preserve the food for a longer period of time.
