Chemicals and Active
Pharmaceutical Ingredients (API)
Digitalization is a boon to this era
and has not left any sector untouched; one of them is the chemical industry. In
recent years and especially during these COVID times, many chemical companies
have opted for digital approaches to maintain a competitive edge and embrace
new market opportunities. To showcase themselves, many companies have started
using the digital platform. These platforms help companies to offer the
chemicals across two customer bases i.e. Business to Business (B2B) and
Business to Customer (B2C). Among these two customer bases, it is being
observed that the B2B buyers mostly prefer using the digital platform leaving
behind the traditional method of placing orders for bulk chemicals, APIs, and
specialty chemicals through phones or emails. The chemical industries have
embraced digital technology to
expand their profit margin. Digitization has proved to be a game-changer in the
chemical industry.
Considering the current COVID-19 situation, many customers prefer using the
digital platform to order a product online rather than interacting with a
salesperson. To meet the customer’s increasing demand, the digital platform
proves to be an important asset while lowering the cost to serve. This
situation has lead to a high sale of chemicals may it be for medication,
hygiene, or cooking. There are many industries that produce these products and
these products have a huge demand in the market. This leads to opportunities
and growth of sales in the chemical industry.
Aventior has helped some of its leading
chemical industry clients to advance in this digital technology. We have built
a trusted and globally operationalizable B2C eCommerce marketplace. These
platforms have smoothened the process of buying and selling chemicals. We have
also observed that with the digitalization of the platform, the profit margins
have also increased for these clients. As these clients have moved to
digitalization, they have observed an increased buyer reach.
Aventior
has also developed the B2B marketplace which is designed specifically for
companies that need on-demand chemical supplies shipped directly to them or
their customers. The B2B platform has proven to be a comprehensive marketplace
that gives complete exposure to the customer base leaving a global brand
presence. Our primary focus has always been security and hence we believe that
having a safe and secure eCommerce
site is a key to success.
