E-Commerce is currently a big deal. Several businesses are finding ways to sell their products and services online. This is because most of the customers now make purchase decisions online. Your potential customers are searching for your product on Google. Your competitors are also reaching out to more people via social media. If you don’t have an eCommerce store setup, you are missing out on a fortune.
Now, there are several eCommerce platforms on the internet. However, WooCommerce is the one you need, especially if you are just starting your business. There are several reasons why you should choose WooCommerce over competing platforms. These reasons are what we will consider in this article. But, you need first to understand what WooCommerce is.
What is WooCommerce?
WooCommerce is an eCommerce tool that functions on the WordPress platform. WordPress is the largest platform on which websites are hosted on the internet. According to metrics, about 25% of all the sites on the internet are hosted on WordPress. This is because of how easy it is to use—the same foes for WooCommerce.
WooCommerse is designed to be ready and straightforward to use. It is very flexible and provides you with all the functionality you need for an online store. You can upload your inventory, take orders, manage tax, process shipping, etc. WooCommerse also benefits from the SEO prowess of WordPress. Hence, it is easy to find WordPress-hosted sites online.
Advantages of WooCommerce over others
- WooCommerce is majorly free
The basic software of WooCommerce is free to use. By clicking on the installation button, you can set up your store. However, you only get to pay when you want to leverage on the WooCommerce Product filters These tools help you enjoy added functionality to create a seamless experience for your customers. Irrespective of this cost, WooCommerce is still the most economical ecommerce platform out there.
- It is highly customizable.
Because it is hosted on WordPress, which enjoys help from several third-party developers, there are several features you can add. You get to add these features by installing these third-party plugins. The plugins provide you with features that tweak the basic functionality of WooCommerce. This creates a personalized setup of your store.
- Analytics
Businesses of the 21st century thrive on data. And WooCommerce can help you with that. Without plugins, WooCommerce is structured to collect information on user behaviours in your store. For added insights, you can also integrate with the Google Analytics extension. The ease of doing this makes WooCommerce a preferred destination for online retailers.
- Seamless Content Management
WordPress is all about simplicity. This trait is also evidenced in WooCommerce. The platform is designed to be as simple as possible. You can make changes and modifications without technical knowledge. Being a WordPress plugin, you can easily manage content. This basic framework makes it easy to blog, create landing pages, and integrate email marketing amongst other processes.
- Speed
WooCommerce is designed to provide you with a very responsive online store. Irrespective of the size, your customers can find products they are searching for. Of course, this may need that you leverage some added plugins. But it is possible and comes at an affordable price.
Final Take
WooCommerce is an obvious choice for starters. If you have been a retailer for a while, you still should switch to WooCommerce. The ease and simplicity it offers are astounding. With WppCommerce product filters and product tables, you will be able to customize your store to perfection.
