The report “Shrink Plastic Film
Market by Type (Printed, Unprinted), Application (Beer, Water,
Carbonated Soft Drinks), Application Form (Can, Bottle, Brick), Application
Pack Size (3x2, 4x2, 4x3, 6x3) & Region - Global Forecast to 2020”, defines
and segments the shrink film market with analysis and projections of the size
of the market both in terms of value and volume. It also identifies the driving
and restraining factors of the market with analysis of trends, opportunities,
and challenges. The market is segmented and projected, on the basis of region
into Americas, Europe, Asia-Pacific, and the Rest of the World (RoW).
The shrink film market is projected to reach USD 2.53 Billion by
2020, at a CAGR of 3.3% from 2015 to 2020. In this report, the shrink film
market is segmented by type, application, application form, application pack
size, and region, and analyzed in terms of value (USD Million) and volume (‘000
tons). Shrink film on the basis of application are broadly categorized into
beer, water, carbonated soft drinks, and others. Key countries which accounted
for a large share in each region have been studied individually. The market
size for the remaining countries in the respective regions has been studied collectively
as a single market at the end of each of the respective segments. In 2014,
Europe contributed to the highest demand for shrink film in the global market
followed by the Americas.
Water: Largest market segment
The
water segment accounted for the largest market share in 2014, followed by the
carbonated soft drinks segment in the shrink film market. Water and carbonated
soft drinks have contributed significantly in the demand for shrink films
packaging with the increase in demand for mineral water and carbonated drinks.
The growing consumption of alcoholic beverages such as beer has also
contributed in demand for shrink film market.
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Shrink film market, by
application form
The
shrink film market consists of three application form categories, namely, can,
bottle, and brick. The demand for shrink film in the bottle segment accounted
for the largest share in 2014.
The
consumption of packaged beverages such as bottled water, milk, carbonated soft
drinks, fruit juice, and energy drinks are high in the U.S. and the European
countries. These are increasingly becoming popular in Asia-Pacific and RoW as
well. Different designs of bottle packaging have been introduced for the
purpose of branding. Soft-drinks and water are usually packaged in bottles
after which shrink film is used for its secondary packaging.
Companies
such as AEP Industries Inc. (U.S.), Amcor Limited (Australia), Bemis Company,
INC (Wisconsin), Berry Plastics Corporation (U.S.), Ceisa Packaging SAS
(France), and Coveris Holdings S.A (U.K.) are some of the players with a strong
portfolio in this market. These companies have also been developing customized
offerings to suit the demands of different packaging designs with high shelf
appeal and eco-friendly features. Leading brands have been involved in extending
the market share in developing regions such as Asia-Pacific and Latin America.
Existing companies such as Coveris Holdings, Amcor Limited, and Bemis Company
have been actively involved in the acquisition of regional suppliers to
strengthen their market presence.
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