The era of globalization and digitization and the spread and rise of the use of the World Wide Web has made it utmost important, for each sector to digitize itself. Through globalization, various cultures and traditions reach the people throughout the globe and lead to higher connectivity and a feeling of oneness. Wouldn't it be great if one sitting in India gets clothes from USA based brands through some simple steps over one online shopping website? Or, during this period of lockdown, you can buy a ring or a beautiful pendant for your sister on Rakshabandhan? Hence we come with a guide with some best online marketplaces for jewellery.
The type and style of jewellery will help you decide the correct and perfect marketplace. Now, if you sell fashion jewellery and deal in mass production of artificial jewellery, then a large market place is profitable such as Amazon or eBay. The buyers here focus on price and designs rather than materials etc. On the other hand, if you deal in handmade, unique or fine jewellery then market places with a smaller audience, that focusses majorly on the uniqueness of design and quality standards are better. Amazon Handmade, Etsy, Caratlane etc. are some marketplaces for such unique jewellery designs. Also, your jewellery type will let you decide the logistics for your jewellery and delivery. If you sell fashion jewellery at Amazon at reasonable prices then the delivery should reach the customers in around 4-5 days whereas; if you sell fine jewellery at Etsy or Caratlane, then even 3-4 weeks delivery time is absolutely okay. Hence, jewellery type plays a significant role in deciding the right marketplace.
Amazon accounts for approximately 50% sales of jewellery in the USA and a large proportion of the sale of artificial jewellery in India. If you plan to sell jewellery online at Amazon, then your focus must be on best prices and logistics. Amazon customers with a Prime membership, get their jewellery pieces delivered through Amazon. Hence, the jewellery seller needs to have arrangements made for sending jewellery pieces at Amazon outlets. Therefore, for selling jewellery on Amazon it is necessary to have full stock for all varieties along with quality and quick logistic service.
Etsy is a jewellery marketplace to sell jewellery online with creative, unique and hand-crafted pieces. Etsy is a virtual jewellery store which allows you to sell jewellery online with smaller inventory or stock. Images of your jewellery or precious stones play a significant role in your virtual jewellery store and hence should meet the requirements of the website. Etsy does not require quick logistic services but requires a higher product quality. Etsy is a marketplace for sellers who deal in unique jewellery designs. The uniqueness of motifs and brands helps to list your jewellery on the top on Etsy.
Wondering, how to sell jewellery online with mass stock and variety? eBay is the answer to your questions. Similar to Amazon, eBay also requires a co-ordinated logistic department and extensive inventories. eBay is known for its large variety of fashion jewellery at comparatively low prices. Hence, for selling jewellery on eBay successfully, one needs to achieve only two milestones, greater variety and lower prices.
Amazon Handmade is a specific website for one-of-its-kind jewellery pieces or boutique jewellery. Amazon Handmade is useful for boutique jewellery sellers as they can work with smaller stocks easily. Buyers are specific for these jewellery pieces and hence understand the time required for creating the jewellery piece. Amazon Handmade reduces the competition for boutique sellers and gives them their own identity in the jewellery markets.
Hence, if you wish to be a part of the jewellery markets, but wondering how to sell jewellery online? So do refer to our guide for answers to your questions.
