Every eCommerce website development UAE goes through three specific phases (formulation; implementation; and monitoring and control) and to achieve its optimization it relies on three different methodological tools:
- The strategic maps (strategy formulation)
- The action plans (strategy implementation)
- The dashboards (monitoring and control strategy)
The level at which the strategy is proposed and described is often not understandable by company personnel, who simply do not know how they can collaborate in the implementation of eCommerce website development UAE strategy. The language used, the lack of specificity in the strategic objectives and the way or way of achieving them (strategy) does not help to disseminate it and make it operational, through the action plans. Staff know their own goals but find it disheartening to discover how difficult it is to find the way in which those goals must be modified to meet the demands of the strategic approaches.
The strategy road map provides a generic and explanatory way of representing the strategy and the cause-effect relationships of said strategy with the levers or drivers that make it viable from within and outside the company and aimed at satisfying customer requirements. They drew up a general strategic road map based on the balanced scorecard model with four perspectives : financial , customer , internal, and learning and growth.
These perspectives make it possible to relate the strategy to the financial objectives, the value propositions for the client, the indicators of the internal processes and the qualitative aspects linked to innovation and knowledge.
E-Commerce Website Development UAE strategy road map is based on several aspects:
- The strategy balances contradictory forces: the preponderant objective in companies is to achieve long-term sustainable growth, for that it is necessary to reconcile cost reduction proposals (measured with short-term effects) with investment in intangible assets (long-term objective).
- The strategy is based on a differentiated value proposition for the customer. A clear customer value proposition is necessary as it is the fundamental part of the strategy. If this proposition is fulfilled and satisfies the wishes of the clients to whom it is directed, the achievement of financial objectives is possible. The internal perspective helps to clarify what proposals for improvement of internal processes will allow to achieve a value proposition adequate to the clients' requirements.
These are the 6 principles for making aeCommerce website development UAE strategy road map:
1.- Operations management
As responsible for producing and distributing products and services to customers.
2.- Customer management
To support relationships with clients in order to better satisfy their needs and retain them.
3.- InnovationIt allows to develop new products, services, processes and procedures, relationships, etc.
4.- Regulatory and social processes, It achieves adaptation to social regulations and norms, to your expectations and to build and consolidate stronger groups, internal and external communities.
5.- Simultaneous and complementary aspects: Since each of the groups of processes defined in the previous section achieves benefits in different periods of time: from the short term (operations management) to the long term (regulatory and social), it is necessary to simultaneously start up at least one strategic theme in each of the above groups.
6.- Value of intangible assets
The three components into which the authors divide the perspective (human, information and organizational capital), which represent intangible capital, must be aligned with the strategy to mobilize the company's full potential of eCommerce Website development UAEfor change in the direction that interests it.
