In this law firm marketing guide we have put together 14 ideas that might help you and your law firm. Implementing these strategies can help you to acquire new cases. Overcome your challenges and make your law firm remarkable by practising these strategies.
Identify Your Law Firm Marketing Goal
Many law firms lack focus on digital marketing since they rely on traditional marketing that comprises ad on newspapers, billboards, ads on a magazine, radio ads, catalogs, filters and telemarketing. Spending a large amount to get impressions, and for value-adding placement is common in traditional marketing.
With the help of digital marketing, your budget can be segregated under distinct categories that will reach different audiences with various messages, resulting in improving the effectiveness of the overall law firm marketing strategy.
Build an Attorney Referral Base
Building a strong referral base requires a period of time and it is based on how you cultivated it. Growing those relationships is a two-way street, particularly when it comes to establishing a referral network of other, non-competing attorneys.
Assess your Website’s Performance
Assess your website’s performance by checking whether everything works well. Checking the page speed is the first step since it is the high-value indicator for your website’s performance. Make sure it works well since the load time has a huge impact on visitors.
Run Google ADS
Running Google search Ads can be done by anyone who is having a Gmail account, but it takes years of experience to run the campaign that performs well. Some lawyers used to run search campaigns but they halt it in the middle since they fail to see the results of what they want. Before running a campaign, make sure to include negative keywords and also have tracking to analyze which keywords drive leads.Mark Your Footprint on directories
Many of the attorneys fail to indicate the main information like, in what they are specialized in, or in which location they serve. Cover these kinds of information on your site which is important for website visitors. It’s also important to keep your website updated as well as mark your footprints on directories through which your clients will likely discover your business.
