Pet brands: a silver lining for the advertising market.

Despite being a rough patch for the advertising market, this year turned out to be remarkably successful for pet brands. People in quarantine sought out the internet to be their only savior through an otherwise boring time. In an online survey, many people confirmed that their average time online has increased remarkably during the COVID-19 pandemic.

Pandemic puppies boom on the internet.

 With everyone indoors for over a year, the only source of entertainment for people was the internet. Being stuck at home without anything to do means nowhere to go and more free time to remain online. A global survey was performed in March this year, resulting in about 43% of people confirming the fact that their time on social media sites has relatively increased since the lockdown.

  This golden opportunity was not lost in the advertising market as well. With more people stressed out and on the verge of depression, the online pet-selling business has skyrocketed. The Teacup puppies breeders have set up an entire business online by making websites and promoting their puppies on various social media sites. The customers scroll through various puppies for sale and order whichever they like. But due to an ongoing pandemic, all the negotiations and payment is done online, which can often result in fraud. With some scammers, there also are some genuine puppy breeders, it just requires a little smartness on the consumer's part to distinguish one from the other.

Pandemic turns out to be a good time for dog influencers.

If the pandemic is a good time for buying pets, it also is a good time for making your pets trending on social media. With almost everyone using Instagram in present, people have made it a trend of posting about their pets on it. Some even take it to another level by making a separate Instagram account for their pets. But this online popularity is not equal for every house pet. The average weekly posts mentioning dogs have increased by 11%, while those mentioning cats have had a minor increase by just 9%.

  Due to this quickly growing popularity, dog frauds are also on the rise. But, still, most dog loyalists believe that "Instagram can be a rare force for good in the social media universe."  KNOWPIA is a multilingual platform enabling global internet users to contribute and share knowledge. The Knowpia leverages the good work of Wikipedia.