A big number of content management systems provide a default product sorting order without the possibility to make it custom. Ecommerce merchants usually need to change it. Sorting preferences must be based on what you sell and what the audience is searching for.
In this article, you will learn why a default website design is not the best idea for an online store. Moreover, you will find an interesting, practical solution to help change your default order of product sorting.
Ecommerce experts from NEKLO custom software development company are sharing their insights from the experience of working with a variety of different ecommerce businesses.
Why improve item findability and sorting on a web store?
Item findability is one of the big issues customers face when shopping at medium to large stores online. Finding an item on an ecommerce store is often done the way it was done a decade ago with pages and item listing.
However, every customer is different. Showing the same result for the same keyword or category for different customers is not a personalized experience, which means the customers have to go through hundreds of products before they find the right one.
The latest UX stats showed a 15% improvement in engagement when the journey is personalized.
For instance, showing furniture to a customer after knowing their taste in home decor has an increased engagement over standard search results.
What are the peculiarities of a customer flow today?
One of the most prominent aspects of the customer journey today is the multi-device user journey. Many customers start their research on their mobile devices and moving on to other devices like desktops and tablets to complete the purchase when the purchase is of high value.
According to the study conducted by Criteo over a third of transactions that happen in the US involved one or more devices.
So, considering this customer flow and providing a smooth transition between devices, and providing a user experience that connects their activities across devices is a great way to improve customer flow on a website.
Learn more about Better Item Sorting to improve your ecommerce product filtering & product list design in the following article mentioned earlier in the text.
What is KEY?
The key is to be flexible and update according to the altering preferences of your audience and changes in the ecommerce market and trends. Knowing what matters the most for your customers and what influences your revenue, you can easily customize product layouts.
NEKLO software development agency helps clients with custom extension development and solution building. So in case you need to update your web store or are only planning to launch one, you can go for their custom software development services. Contact the guys through the form on their website and get a professional consultation.
