Nightfood,
Inc. (OTCQB: NGTF), the better-for-you snack company targeting the $50 billion
consumers spend on nighttime snacks, and the Official Ice Cream of the American
Pregnancy Association, announced today that Jennifer Mitchell, former North
American CEO of leading baby products company MAM, has joined Nightfood in
a full-time capacity as Chief Operating Officer and National Sales Director.
Mitchell spent over four years as CEO of North America at MAM, a leading international baby products company which is the global and United States market share leader in pacifiers. Mitchell has worked extensively with major retailers such as Walmart, Target, Amazon, Buy Buy Baby, CVS, Walgreens, and Publix, and directly managed sales relationships with these chains.
Nightfood Ice Cream, (Stock Symbol:
NGTF) Entering Pacific Northwest and New York Metro Markets
The
two new grocery groups combine to represent over 300 supermarkets, and bring
Nightfood to two of the largest metropolitan areas in the country: New
York Metro, and Seattle-Tacoma-Bellevue. Nightfood is expected to start
appearing on shelves in both regions in late July or early August, and the
identity of the retailers will be shared as soon as management has the approval
of the retail partners to make such information public.
NGTF
also:
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Ø Nightfood Featured
Nationally on the Rachael Ray Show, The Today Show, Oprah Magazine, Wall Street
Journal and More.
Ø New Distribution in
Major Divisions of Both Kroger and Albertsons, Two Largest Supermarkets in the
U.S. Other Supermarkets Also Added.
Unhealthy
nighttime snacking has become a major problem for over 100,000,000
Americans…Humans are biologically programmed to crave junk at night. For
millions, ice cream is the #1 choice. Over 80% of Americans snack regularly at
night, combining to spend over $1B on nighttime snacks every week. A recent Harris Poll indicated most night
snackers feel both guilty and out of control.
Nightfood
(OTC: NGTF) is the fast-growing brand pioneering what experts project to
be a multi-billion-dollar consumer category: sleep-friendly night snacking
After
winning the prestigious 2019 Product of the Year award in the ice cream
category in a Kantar survey of over 40,000 consumers, Nightfood also won the
2019 World Dairy Innovation Award as Best New Ice Cream.
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On
February 20th NGTF announced that Nightfood ice cream is now
formally being recommended as the Official Ice Cream of the American
Pregnancy Association. The APA serves over five million women and families
a month through their website and helpline and is recommending any pregnant
women with ice cream cravings should eat Nightfood because of its many prenatal
health benefits, making it a better choice for both mom and baby.
Over
10,000 new women enter the pregnancy demographic daily, proactively looking to
make healthy lifestyle changes. Ice
cream is the #1 pregnancy craving.
Management believes this endorsement will accelerate sales velocity
growth, and help secure thousands of additional points of supermarket
distribution.
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On
February 24th Nightfood ice cream was featured nationally on the Rachael Ray
Show. As a result, the NGTF website was overwhelmed with traffic and the
company was inundated with orders and local supermarket product requests. The
Rachael Ray segment may be re-viewed at any time on The Rachael Ray website.
Ø Distribution Secured in Albertsons Jewel-Osco
Supermarket Chain with 188 Stores, Q1 Supermarket Sales Highest in Company
History
On
February 27th NGTF announced Nightfood ice cream will be
available in all Jewel-Osco supermarket locations. This major Albertsons
division has 188 locations encompassing Illinois, Northwest Indiana and
Iowa. On March 09th NGTF
announced a sharp increase in recent supermarket reorder velocity resulting in
a record quarter for sales.
In
addition to Jewel-Osco, the brand will be available in two other major regional
chains in the coming weeks, one of which will stock seven flavors in most of
their 150+ stores. The other new chain is expected to start
with three or four flavors of Nightfood. Harris Teeter, a division
of Kroger, has seven Nightfood flavors available in most of their approximately
260 stores, and Lowe’s Foods has four flavors available in each of their 79
stores.
Ø Nightfood Q1 Supermarket Sales Highest in Company
History
On
March 9th NGTF announced a sharp increase in recent supermarket
reorders. For the week ending March 6th, orders were received for twelve
pallets of product, almost all of it to refill existing retail
partners. Each pallet contains approximately 2,000 pints of Nightfood ice
cream. This has been a record quarter
for supermarket reorder volume. In addition, a significant amount of product
has been shipped to distributors and wholesalers for new supermarket chains
adding Nightfood.
Ø Nightfood Announces Distribution in Second
Albertsons Division: Shaw’s and Star
Markets, Throughout New England
On
March 26th NGTF management announced that Nightfood ice cream
is now available in Shaw’s and Star Market locations. A division of Albertsons
Companies, one of the largest food and drug retailers in the United States,
Shaw’s and Star Markets operates over 150 stores through most of New England,
including Massachusetts, New Hampshire, Vermont, Maine, and Rhode
Island.
For
more information on NGTF visit: http://nightfoodstock.com/
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