New Retail Placements
Expected in Q1
New Launch into Pacific
Northwest Grocer Outlets.
Partner Agreement with
Stork Vision® 3D/4D Ultrasound.
The American Pregnancy
Association Now Recommends Nightfood Ice Cream for Pregnant Women (Ice cream is
the #1 pregnancy craving).
CEO and Largest
Shareholder Extended Lock-Up Agreement.
Nightfood, Inc. (OTCQB:
NGTF) is solving America’s $50 billion nighttime snacking problem by pioneering
the concept of sleep-friendly nutrition.
Knowing that consumers are spending billions on unhealthy night snacks,
global snack giants are looking to get into the category and follow Nightfood’s
lead.
On September 14, 2020,
Pepsi announced they were entering the Nightfood space with the launch of
Driftwell, a sleep-friendly drink.
While Pepsi is helping
people sleep better with drinks, Nightfood is the category leader in nighttime
snacking, targeting the $50 billion consumers spend on nighttime snacks with
the company’s immensely popular and successful Nightfood Ice Cream.
Nightfood ice cream is a
lower calorie, available in major supermarkets around the country, and is
actually formulated to help support better sleep. This is the best of all
worlds when it comes to the snack food market. The growing retail sales results
as well as new distribution agreements across the country and high-level media
endorsements are presenting a very strong case for profit hungry investors.
NGTF looks like a tasty winner from every perspective and there is still so
much more room to grow in the months and years ahead.
Expanding Distribution,
Updating Packaging for New Q1 Retail Placements
On October 5th NGTF
announced that the packaging for Nightfood ice cream will be receiving an
update in advance of anticipated mass retail distribution commitments from new
retailers resulting from recent category review meetings. After eighteen months
on shelf and hundreds of thousands of pints sold, NGTF has gathered product
feedback from category managers, brokers, and, most importantly, thousands of consumers.
NGTF management has
analyzed the well-known packaging case studies of successful brands like
Chobani, Halo Top and RX Bar. Each of
them famously accelerated to new levels of sales velocity following successful
packaging redesigns. The 2.0 version of
packaging for each brand highlighted a single key consumer benefit, typically
identified in the marketplace after the initial product launch.
At Halo Top, their big
change was the focus on calorie count, with RX Bar, it was the simple
ingredients, what they called ‘No B.S.’. In the NGTF case, that one thing is
better sleep which matters to the busy and stressed consumers rushing through
our supermarket and other large retail accounts.
NGTF management is also
taking cues from leading global food and beverage giant PepsiCo. In September, Pepsi announced the upcoming
launch of a sleep-supporting drink called Driftwell. Pepsi stated, “Driftwell is not just a
product but an essential wellness conversation in North America that the brand
is proactively driving. Relaxation and dealing with stress is a lifestyle
shift.”
With Pepsi/Frito Lay
throwing their considerable weight behind consumer awareness and education,
NGTF intends to leverage their efforts. NGTF expects the updated packaging to
begin shipping to all accounts, including the new major retailers we have
coming on board, during the first quarter.
For the packaging refresh, Nightfood tabbed OffWhite Co., the design
firm behind the iconic packaging for Chobani and Maple Hill Creamery.
The Nightfood
Cravemonster™ will remain a central figure, as the unhealthy nighttime cravings
personified by the Cravemonster are at the core of the consumer need and usage
occasion. But the focus will be on better sleep because that’s the outcome
today’s consumer is looking for, which Nightfood is uniquely qualified to deliver.
Nightfood Welcomes
Category Expansion with First Global Entrant
NGTF commented on PepsiCo
being the first global entrant into the sleep-friendly food and beverage
category. Nightfood CEO Sean Folkson
stated, “Pepsi has stated they intend to make relaxation and sleep quality a
major point of awareness for the American consumer as part of the overall
wellness conversation. With over 200
million adults snacking regularly at night, Pepsi’s hard work and marketing
dollars will complement our efforts and help bring the spotlight to Nightfood
as the leader in the sleep-friendly nutrition category. With Pepsi on the beverage side, and
Nightfood on the snack side, their efforts can help drive our growth.”
Folkson has long believed
in the inevitability of a nighttime specific, sleep-friendly snack category
which would allow consumers to satisfy biologically driven nighttime cravings
in a better, healthier, more sleep-friendly way. Personified on Nightfood packaging as the
Cravemonster™, these hard-wired nighttime cravings, along with decreased
willpower at night, stress and other lifestyle factors, drive Americans to
consumer over $50 billion annually in snacks between dinner and bed. The most popular choices are cookies, chips,
candy, and ice cream, and all are understood to be both unhealthy, and sleep
disruptive.
According to Pepsi,
Driftwell will be made available by mail order in December and will begin
appearing on retail shelves in early 2021.
Nightfood Launches into
Pacific Northwest With Northwest Grocers, Including Red Apple and Thriftway
Markets
NGTF is rolling out into
Northwest Grocers member stores throughout Oregon and Washington State.
Established in 2004, Northwest Grocers (NWG) is the premier provider of
services to independent grocers in the Pacific Northwest. Totaling 85 stores, NWG banners include Red
Apple, Thriftway, Select Markets, IGA Market, and more.
Six flavors of Nightfood
have been authorized for placement, including Cold Brew Decaf, Midnight
Chocolate, Cherry Eclipse, Milk & Cookie Dough, After Dinner Mint Chip, and
best-selling flavor Cookies n’ Dreams.
The line will initially be available in approximately 25 stores immediately,
including select Red Apple and Thriftway Markets, with many more member stores
expected to add Nightfood to their stores before the holidays.
Partner Agreement with
Stork Vision® 3D/4D Ultrasound to Introduce Nightfood to Expectant Moms at
Ultrasound Imaging Centers
NGTF has initiated a partnership
with Stork Vision®, a leading chain of 3D and 4D ultrasound imaging. Stork
Vision prides itself on their rigorous protocols, outstanding customer service,
and an outstanding staff of medical professionals at every Stork Vision imaging
center. Founded in 2004, Stork Vision
has grown from a single location to a multi-store franchise with twenty
locations in Georgia, Illinois, Kentucky, Nebraska, Utah, Texas, and Wisconsin.
As part of their exemplary
service, Stork Vision centers provide courtesy goodie bags to their
clients. Each bag handed out will now
include an introductory flyer educating the expectant mother on the benefits of
Nightfood ice cream and its availability both in local stores and online.
Since being named the
Official Ice Cream of the American Pregnancy Association, Nightfood has
established partnerships and sponsorships with Lamaze International, Ovia
Health, MyRegistry.com and now Stork Vision.
NGTF also is working to establish similar relationships with additional
ultrasound centers in markets where the brand has local supermarket
distribution.
First New York Metro Distribution Through Associated
Supermarket Group with Over 220 Member Stores
NGTF Nightfood ice cream
has secured distribution through Associated Supermarket Group (ASG), with over
220 independently owned supermarkets in the New York metropolitan area and
other cities along the Eastern Seaboard.
This initial distribution
into the New York Metropolitan Area was secured through the NGTF partnership
with Omni Food Sales. Omni has been
servicing mainstay New York accounts such as Associated, Wakefern (Shop Rite),
Ahold (Stop & Shop), Key Food, King Kullen and Foodtown, and more for over
20 years, and represents over $300 million in sales each year.
On July 9th NGTF announced
that distribution is moving forward in both the Pacific Northwest and the New
York City markets. The two new grocery groups combine to represent over 300
supermarkets and bring the Nightfood brand to two of the largest metropolitan
areas in the country: New York Metro,
and Seattle-Tacoma-Bellevue.
Nightfood Announces
Distribution in Louisiana Favorite Rouses Markets, 59 New Upscale Locations
Throughout the Gulf Coast
Nightfood’s next
supermarket chain, Rouses Markets, have begun stocking Nightfood in 59 of their
64 locations. Rouses is one of the most
highly respected chains in the country, having been named the 2018 Shelby Report’s
Southeast Retailer of the Year, and was named the Best Grocery Store in America
by Epicurious in 2016. This addition
continues the Nightfood rollout and Management has revealed that multiple
additional chains have committed to adding Nightfood during the summer, along
with potential entry into the New York metropolitan area through a relationship
with Omni Food Sales.
Nightfood (OTC: NGTF) is
the fast-growing brand pioneering what many experts project to be a
multi-billion-dollar consumer category: sleep-friendly night snacking. After
winning the prestigious 2019 Product of the Year award in the ice cream
category in a Kantar survey of over 40,000 consumers, Nightfood also won the
2019 World Dairy Innovation Award as Best New Ice Cream.
Strongest eCommerce Day
Resulting from Rachael Ray Show Coverage
NGTF announces the busiest
e-commerce day in Company history on Thursday, May 28, 2020 on the strength of
a re-airing of a Nightfood appearance on The Rachael Ray Show, originally aired
on February 24, 2020.
Online sales after the re-airing
were over 35% higher than after the original air date in February, which was
previously the busiest e-commerce day for Nightfood. Management attributes this increase to more
people being at home as a result of ongoing stay-at-home orders in many parts
of the country, along with more people being concerned about health and sleep
quality as a result of the COVID-19 pandemic.
Nightfood Receives
Endorsement as the Official Ice Cream of the American Pregnancy Association -
Pregnancy Care Providers Begin Recommending Nightfood for its Unique
Nutritional Profile
Nightfood ice cream is now
formally being recommended as the Official Ice Cream of the American Pregnancy
Association. The APA serves over five million women and families a month
through their website and helpline and is recommending any pregnant women with
ice cream cravings should eat Nightfood because of its great taste and superior
nutritional profile to other ice creams.
Over 10,000 new women
enter the pregnancy demographic daily, proactively looking to make healthy
lifestyle changes. Ice cream is the #1
pregnancy craving. Nightfood is a
mainstream product targeting the 80% of Americans that snack regularly at night. Management believes pregnancy is the perfect
entry point into the lives of millions of nighttime snackers.
Management believes this
endorsement will accelerate sales velocity growth and help secure thousands of
additional points of supermarket distribution.
CEO and Single Largest
Shareholder Extends Lock-Up Agreement
For more information on
NGTF visit: http://nightfoodstock.com/
