Ever since the inception of social media platforms, there has been a rise in the demand for increasing Instagram marketing for businesses too.
If there has been quite a decline in the sale of your product, then the time has come for you to market your Instagram account.
But considering how huge the market’s competition lies in the age of digital marketing, one has to figure out smarter ways of letting the brand’s encouragement soar high in reaching the targeted audience.
What do Instagram reports suggest?
From the reports revealed by the Instagram Stats, the revelation has said that the visual space has become more and more crowded with brands fighting tooth and nail for more customers.
Furthermore, the reports have suggested that digital marketing tools allow more and more brands to acquire tactics to market Instagram to their specific set of audience.
In this blog post, there are 10 actionable ways to do what you have decided. From maximizing the blog posts to reshaping your old ways to approach your content promotion, these set of combined efforts are considered as a fair to promote brands on Instagram.
1). Incline the production of content
Customer photos, memes, bite-sized videos, and much more are available options to increase the quantity and quality of your content.
Owing to no shortage of Instagram content one can easily publish marketing on Instagram to fill up their feed.
Ramping the content production- A step that allows you to figure out the best demand amidst your audience. Publishing to Instagram at least a day within the platform is determined as the best practice.
Focus on customer engagement- Upload content that carries a massive appeal because the larger the views become higher will be the promotion of a brand.
2). Understand the Wants of Your Audience
Another leap in marketing the brand lies in the creation of its demand and it is related to what the audience preferably wants.
Though, you can build the most beautiful Instagram content in the world but if it fails in appealing to the targeted buyer, then what‘s the point of letting it be?
Find Right Audience- Spare some time in analyzing who is your existing audience. Since Instagram is the chosen platform for your marketing therefore you need to consider the potential buyers or those set of people whose buying behavior can reinforce in establishing your brand.
3). Prefer Instagram Insights
It is a tool that offers interesting insights into the choices of people.
Impressions- It exhibits the frequency of the number of times a published content was viewed.
Reach- It signifies the exact number of unique accounts that are viewed as a piece of content.
Website Clicks- It determines the number of clicks that have been received in the business profile.
Follower Activity- A kind of tool that lets you determine the activity of your followers.
Video Views- It also determines the visibility of their content.
Saves- It determines the maximum times the people have saved your posts.
How are they considered to be helpful?
Instagram Insights also includes demographic information that is quite helpful for a B2B marketer to know the region from where their followers emerge and also let them take a glance at their age and gender.
This also allows one to gain plenty of information about their existing Instagram audience.
4). Use a Listening Tool
It is one such conducive tool that exhibits conversions occurring on social media to B2B marketers. A type of listening tool that will let you find people think about your brand and also help you in determining the industry standards too.
Monitor Instagram for keywords- Classified as the major strategy in analyzing the specific set of keywords that users on Instagram often use will surely include the usage of hashtags as well as different terms that are quite related and are specific for the industry.
5). Search for images and content styles that are quite popular
Know Their Favourable Choices- The most important thing while marketing on Instagram is to know the favorite choices of the users so that a B2B marketer can produce winning content for himself. Perhaps, this is what makes social listening tools like Mention, an essential tool for Instagram marketing software.
6). Socialize with them, not force them to come
Add More Human Touch- Never value social media marketing as a tool to spam followers with sales material. Learn to engage with them first and that will put away the veil from their eyes as they will predict your company is more human and less corporate.
Enhance User Engagement- Allow the users to share their happiness by posting photos after buying your brand to self-assess yourself about how much they like using it and give them an option to leave a comment at the end of your blog-post.
Increases Brand’s Presence- This above-mentioned step will engage more people to follow the existing followers and in turn, it will increase your brand presence.
Instagram Algorithm- Prioritize Instagram Algorithm to maximize the impact of content for higher engagement of users as it will allow them to get in as many feeds as possible.
7). Use Relevant Hashtags
Importance of Hashtags- Hashtags such as organizing and categorizing the images and video content have become the major need of today’s hour. Often considered as the simple way of tagging their content to make it easier for users to recognize the brands is a good strategy for you to count.
Given below are some of the best hashtags best practices-
Prohibit the overuse of hashtag- As the research of Deloitte has suggested that using 5 hashtags are far better than using 25 random ones because the least magnitude of hashtags is enough in upscaling the content to be counted amongst most viral ones on Instagram.
Avoid the overuse of tags- Unnecessarily adding hashtags can reduce the visibility of your brand as readers might find it hard to read what all has been written.
Avoid the Spam- Use hashtags that are quite relevant to the image of your brand.
8). General Hashtags
Least Preference to Generalization-Commonly classified as those set of hashtags that can be used by any B2B marketer and depend upon the content of the image. Such as “#Sunset Springs”, “#Great Food of India” “ Great Wine”. One common thing behind not using them is not only that they are boring but are quite hard for anybody to notice.
Analyze Related Tags- Think of finding niche hashtags that fall within your industry instead of falling upon others, as it increases the chances of attracting the ideal audience to your written content.
Google Search- A short and smart Google search will help you in finding the lists of niche hashtags of your industry. For an assumption, you can use Post Planner as well as Soldsie.
See what type of hashtags have been used by the followers?
The marketing on Instagram is all about being creative and what could be better than relying upon the hashtags being used by your followers. All we can say is that this is a smart move for you to entice your followers.
9). Branded Hashtags
Applicable to Products- Branded hashtags are a must for speeding the launch of an Instagram campaign. It works definitely upon contests, influencer shoutouts as well as new product launches too.
Capable of Great Potential- Classified as the set of specific tags that are only applicable to your brand. Hold the potential of turning into your brand name or even can be the name of a product or person. These hashtags are invented in a time when a copywriter can crack a unique ad-copy that gives an effective ad-campaign.
Is It practically possible to use them?
Quirky Example- For example, the most popular airlines of the UK came-up with the idea of popularising the tour campaign by the name of “#SEVENFRIDAYTOUR” which is another way implicating the meaning of offering a tour package of more than a month.
Much Easier to Track- Branded hashtags are considered to be much easier hashtags for the B2B marketer to use because they can be tracked very easily. It allows the B2B marketer to track the reach of their hashtags through the help of a campaign to judge whether it was a success or not.
In other ways, it also allows B2B marketers to compare different campaigns with their original ad-campaign so that they could get an idea about how much creativity is needed to ignite a single ad-post.
10). Create Beautiful Visuals
Hasn’t it been so true at times when your eyes get hitched to the gleaming beauty of a bangle or when we see any antiquated piece of souvenir? True, because beauty attracts more than anything else while sliding the images on Instagram.
Increases Readership- Unlike other social media networks where sharing links and posts of enticing articles elevate the readership and mint more revenue, Instagram is a stage where the marketing works with the end of images. The entire set-up of Instagram has been created to allow people to share their photos.
Soars Products Online- This has been specifically true if the products are sold online. According to the study of Gartner, nearly 93% of decisions in the buying process are based on visual appearance.
B2B marketing on Instagram is just one good source to generate heavy income and it surely happens when the digital marketing executives strategize plans under creativity that emerge from the creation of visuals and non-conventional and reader-friendly content that entices the audience for the time beyond as we expected.
Right Strategy, right plans
The more affirm your marketing plans become, the more are the chances that your targeted audience will buy your product.
Fit into the Shoes of Consumers
Before launching any campaign, do think about how it will help consumer’s work or ease their way of working and analyze the buying capacity of the consumer so that your friendly-equation with him/her doesn’t get affected due to anything.