Social media has become one of the most important aspects of digital marketing that provides multiple benefits by reaching millions of customers worldwide. It enables communication with new and existing customers, increases brand awareness, and boosts leads and sales. Unfortunately, there is a lot of misinformation regarding social media marketing services, the majority of which seems legit on paper. However, businesses need to differentiate between myths and facts to create an effective social media marketing strategy. Oodles Marketing is here to debunk those myths and assist businesses in building a successful social media presence. Also Read: How to Grow Your Ecommerce Business with Social Media Marketing Services
Myth 1: Join every social media platform
Social media marketing without a targeted strategy is just aimless noise. Before joining any platform, develop a clear understanding of the target audience and find out which social network they prefer. It enables businesses to choose the most effective platform to build brand presence. Devote all the time and resources to the social media channels that align most with the target audience. Develop a clear understanding of the target audience and find out which social media platform they prefer. For instance, if a business is trying to attract an older customer segment then Facebook is the right platform. For those that are trying to interact with a younger audience should use Instagram and/or Snapchat.
Myth 2: More posts mean more engagement
Multiple posts per day can cause more harm than good. As a general rule, businesses should post five times a week on Facebook and LinkedIn. Since after five times the return on investment decreases substantially. Posting multiple times a day works against the algorithms of these platforms, leading to less exposure and engagement for the business. It could also overwhelm the followers, provoking them to mute or unfollow that particular business page. Twitter is the only platform where it makes sense to post frequently because of the short life span of the tweets. In
social media marketing services, less is more. Businesses should focus on creating quality content that resonates with the audience.
Myth 3: Use as many hashtags as possible
If used correctly, hashtags are an effective way to reach a wider audience. However, incorporating too many hashtags gives the post a spammy appearance and harms the brand image. Businesses should avoid saturating their posts with irrelevant hashtags and research for a few quality ones that the target audience is using on each platform.
Myth 4: Buying followers is the best way to build a positive brand image
Social media is a great way to build authentic relationships with prospective customers. When businesses buy followers, they’re merely buying a number. These accounts are not potential customers and are not interested in the products/services offered by the business. High engagement is always better than a large following. Followers that don’t interact with the account convey Facebook and Instagram’s algorithm that the audiences aren’t interested in the brand’s content. Therefore, it decreases the brand’s chances of organically appearing in the interested audience’s feed. Businesses should take time to curate content and foster relationships with real people and potential customers that show interest in their products/services.
Myth 5: Anyone can handle a brand’s social media
A successful social media marketing involves strategy, knowledge, and a team of people with experience. Many businesses hand off this responsibility to individuals within the company who use the network regularly. However, that person may not possess the required skill set necessary for the brand’s success on social media. Therefore, businesses should always hire a seasoned digital marketing service provider or a social media marketing agency to manage their marketing campaigns. Also Read:
Social Media Strategies For Businesses During COVID-19Myth 6: Publishing the same content on all platforms
To save time, many brands create a single post and publish it across all social media platforms. It is important to remember that every social network has different users, requires a different focus, and has its unique requirements. For instance, LinkedIn is a professional network that focuses on career development and industry-related content. On the other hand, Facebook is more informal and conversational. Posts that resonates with the Facebook audience might not receive the same response and traction on LinkedIn. Businesses should study different social media platforms and develop strategies for each. To gain maximum engagement, they should focus on the type of audience each platform has and the type of content they prefer to see.
Conclusion
Social media is a powerful tool used to foster authentic relationships between businesses and their audiences in a relatively inexpensive way. However, there are certain myths regarding the social network that keep businesses from thriving online. Instead of falling for those misconceptions, they should adopt the actual research-backed tactics to gain success on the social media platforms. Incorporating social media marketing into your branding strategies is a daunting task. Not every business is equipped with the right tools, therefore, it is better to let professionals handle the complex aspects of targeting potential customers. To ensure that you get the best results from your marketing campaign, hire a
digital marketing agency that will cater to all your online marketing needs. For further information,
contact us. 
