We have always heard the
phrase "the first impression is the last impression," and it is true.
When we talk about the website, the homepage will always act as a first
impression for your business. It acts like a storefront window where you can
attract potential customers to go through your website and, in the best case,
make a purchase. Whether you are running an ecommerce website, a nonprofit
company, or a manufacturing business, your website homepage will always win the
game for you. With that in mind, businesses of all natures must focus on the
homepage. This article will explain some of the elements that can make a
successful website homepage. Go through these elements for an extravagant
homepage design!
Elements of A Successful Website Homepage Design:
An attractive website is
the one that ends up attracting more and more customers and converting them.
From eye-soothing visuals to great content, everything should be there to help
your visitors. We are here to discuss some of the elements that can make your
homepage shiny and attractive. Excited to know what these elements are? Walk
with us!
1. Mission statement and taglines:
There is a term we use in
the website language that is "Hero section." The section contains a
large image and a slide show, placed below the navigation bar. One must think
about what the role of placing this hero section is? Well, here is the answer!
The hero section gives visitors a vivid idea of what this website and business are
about and what to expect from you.
Most of the website
homepages are designed with hero sections but with zero to little useful
content. If you are occupying much of your homepage real estate with no
information, what's the use? The best way to capitalize on this portion is to
add your mission statement and taglines. The best you can do for your visitor
is to provide information that could save their time and effort.
2. Logo is Important!
Most of us recognize
numerous businesses through their logos. That is what we call the power of branding.
As a business entity, you should also capitalize on your logo and make it
prominent on your website homepage. The users' eyes are naturally drawn towards
the top left portion of a webpage, and that is where the logo should be placed.
It does not matter the
place; wherever you place your logo, make sure it is visible. Apart from
visibility, also focus on the design and make it talk to the visitors. Are you
worried about your current logo design? Don't panic! You can get in touch with
an expert and have a perfect logo design for your business.
3. Easy to use navigations:
Another winning element
that you should consider is the navigation bar. A visitor, at first sight, will
expect a navigation menu, and they should not have any problem locating and
using it. These elements are nothing but winning factors that can bring more
customers to your table.
A navigation menu
contains short links to your internal pages. More importantly, it contains the
call-to-action (CTA) button and your logo, making it more crucial. Help your
visitors move around your website easily through highly readable and
easy-to-use navigation bars.
4. Focus on visuals and colors!
It is said that visuals
attract and convert more prospects than textual content. With that in mind,
website owners should focus on the colors and visual aspects of their websites.
Colors on a homepage should be eye-soothing to create a pleasant experience for
the visitors. Great visuals and attractive colors can guide your eyes and
positively influence your brand and business.
For sections like CTA and menus, you would like to use pop colors to catch the eye. The idea is great, and you only need to implement it well. The best option available to you is to take an expert website design Dubai company on board and let them pick an astonishing website design for you.
5. Appealing call-to-action (CTA) button:
The ultimate goal of any
website is to convert the visitors. Everything perfect; what is the visitor
required to do if he/she likes to make a purchase? Well, that is where the CTA
will play its role. Get the user to a
transaction with your business and take their email for future considerations
through an effective CTA button. A CTA's role is to make the visitors do
something and ask them to go for a purchase. Include this somewhere suitable,
and you will get extravagant results.
Create an attractive website homepage with experts!
The time for creating an
effective website design is now! All you need to do is connect with the
professional experts and allow them to do their job. At the end of the day, you
will witness an exponential increase in your website traffic.
