Today, WhatsApp comes preinstalled on several smartphones around the world. This has lead to a huge increase in its user adoption, and its rates are likely to keep growing in the future as well. Due to this reason, many companies are using Whatsapp paid service to effectively connect with both current and prospective customers. Due to the high usage of this messaging app, it is highly likely that your customers are already using WhatsApp. Using this platform in all of your marketing programs can aid you to entice more customers and make a direct connection with them.
Developing superior brand connections
For all modern business organizations, cementing great brand relationships with customers is extremely important to meet the market competition. WhatsApp comes as a huge help in this regard, by providing businesses with a secure, personal platform through which they can communicate with their customers on a one-on-one. By using the WhatsApp Business platform, you can create your distinctive ‘Business Profiles,’ which shall serve as their unique, fully-branded business identity. In your profile, the can subsequently provide specific details like store address, businesses website URL, social media links, phone contacts, email id, and other suitable business details or offers. This business profile would provide you with the chance to effectively inject your brand personality with every customer interaction, while efficiently carrying out your Whatsapp SMS marketing campaign. In a typical SMS marketing campaign, it becomes hard for customers to trust the messages, as their sender is not verified. But so would not be the case while communicating through WhatsApp. This platform verifies all business accounts, and therefore your customers would be assured it’s not an imposter on the other end when you connect with them.
Having an official profile is mandatory while using WhatsApp Business. This WhatsApp branded business identity, over time, serves as the familiar face that greets users when you message. By maintaining a constant flow of communication with your customers through this platform, you can increase their trust in you and their loyalty to your business.
As WhatsApp enables multimedia communications, providing customer support through it becomes a lot easier. While trying to leverage Whatsappfor business support, you can easily use photos, documents, videos, slide-shares, and more to guide the customers and solve their problems. These multimedia tools especially can be useful when you are trying to explain how to use a certain product or service to the customer.
