How important is a proper logo design for a business? Yes, it is important, in fact very important. Why? Because it is the online identity of any business. It shows the fundamental values, principles and ideas that are the backbone of any business house. So every business owner is very particular about his company's VERSATILE LOGO.
If you are a business owner and keen to design a business logo; here are the fourfold basic rules that will help you to create a logo that leaves a great impression on the viewers.
Choose a professional
The first thing that you should never forget that your logo is the symbol of disposition and character of your company. Always choose a professional who has a lot of experience in the field logo designing. You can save some money if you choose a novice designer or a relatively new company. But the result may not satisfy you. Having a not-so-good-looking logo will fail to cast a positive impression on your clients and you may end up losing potential customers. No business owner can afford it. So it is imperative to hire a professional logo designing company to design your company's logo.
Simplicity is the key
The second rule is to abide by simplicity. Do not go for a logo that is not clear. People often forget complicated signs and symbols. The corporate logo that is simple and easy to understand casts a greater impact. Take the example of the logos of some of the big brand names, like Nike; as soon as we see it instantly remember about the company.
Color does matter
Yes, choosing the right color for a business logo is equally important. If you are promoting the 'Go Green' concept, make sure that your logo has a touch of green. Most corporate logos come in black and white; this is also a good idea. A black and white logo looks professional and leaves a good impression on the viewers. It also appears clearly on a photocopy of a document.
The right format
When you are thinking about the format of the logo design, make sure that you choose the vector format over the raster format. You can change the logo that has a vector format without affecting the design quality. You can even convert it to bitmap easily. Whereas if you choose the raster format, the image quality will become poor when you decrease the image size.
