[153 Pages Report] Humectants Market categorizes the Global
Market by Type (Sugar Alcohol, Glycerol, Alpha Hydroxy Acid &
Polysaccharides, Glycols), Application (Food & Beverages, Oral &
Personal Care, Pharmaceuticals, Animal Feed), Source (Synthetic, Natural), and
Region.
According to the Research report, The humectants market is
projected to reach USD 26.27 Billion by 2022, at a CAGR of 7.0% from 2017, in
terms of value. In terms of volume, the market is projected to reach 14,741.6
KT by 2022, at a CAGR of 3.9% from 2017.
The Global
humectants market is poised to grow at a significant rate in terms of
value, which is evident from the on-going innovations & developments of
end-use products in the industry. Growing consumer preference for healthy food,
rising concerns about animal health & nutrition, and a rise in demand for
superior oral & personal care products are the factors majorly driving the
humectants market, worldwide.

“Humectants obtained
from the synthetic source dominated the humectants market”
In 2016, the synthetic segment accounted for the largest
share, by source, in the humectants market in terms of value and volume.
Humectants obtained from the synthetic source are widely used in skin care
products as a moisturizer. It also helps to retain moisture and soften the
skin. The large share of the synthetic humectants segment is attributed to
their extensive usage in major end-use applications such as food &
beverages, cosmetics, and oral & personal care products.
“Food &
beverages: The dominant application segment in the humectants market”
In 2016, the food & beverage segment accounted for the
largest share in the humectants market in terms of value, and is projected to
grow at the highest CAGR from 2017 to 2022. The increasing application of
humectants such as sorbitol and glycerol in the food & beverage industry is
driving the overall growth in this segment. Factors such as extended product shelf
life, increased product efficacy, and retained moisture are also propelling the
demand for humectants in the food & beverages segment.
On the basis of sub-application, the bakery &
confectionery products segment is estimated to dominate the food & beverage
humectants market in 2017, in terms of value. Humectants are used for imparting
sweetness and extending the product’s shelf life. They are also used as
efficient plasticizers; many polyols such as sorbitol also provide softer
texture to confectionery products. They are used in various food applications
such as jams & preserves, chocolates, and processed food. Due to growth in
health concerns related to the consumption of high-calorie foods, the demand
for humectants such as sugar alcohol, instead of foods containing sucrose, are
driving this segment.
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“The Asia-Pacific
region is projected to be the fastest-growing regional market for humectants”
The Asia-Pacific region is projected to be the
fastest-growing market for humectants, owing to its growing economy with a
large population base ready to spend on functional & nutritional food and
the rapidly growing consumer markets of China, India, and Japan.
The eco-friendly production process of bio-based propylene
glycol has led to the growth in the usage of propylene glycol. The growing
automotive industry in the Asia-Pacific region is also driving the market as
propylene glycol is widely used in engine coolants and sheet molding compounds.
Glycerine is one of the major humectants used in this region; this growth is
due to the rapidly increasing consumption in countries such as China and India
for personal care products.
This report studies marketing and development strategies,
along with the product portfolios of leading companies such as Cargill (U.S.),
The Dow Chemical Company (U.S.), Archer Daniels Midland Company (U.S.), E. I.
du Pont de Nemours and Company (U.S.), and Roquette Frères (France). Other
significant players include Ingredion Incorporated (U.S.), BASF SE (Germany),
Brenntag AG (Germany), Barentz (Netherlands), Ashland Global Holdings Inc.
(U.S.), Batory Foods (U.S.), and Corbion (Netherlands).
