Stereotypes about email marketing
One-size-fits-all:
People are always victims of FOMO's psychological effect (Fear of Missing Out). People are always under the impression that the most widely utilized technologies will also work for them. It is, nevertheless, the largest software investment blunder you can make.
Because technology does not work in a one-size-fits-all fashion, what works for one company may not work for another. It is highly crucial.
Customers should not be able to easily unsubscribe, and you should not make it easy for them to do so:
Unsubscribes, contrary to popular assumptions, are not always harmful. They assist you in automatically cleaning up your email list by deleting users who are no longer interested in your material. As a result, your email list's effectiveness improves. Customers who are uninterested in your emails should not be added to your mailing list because they will lower your open and click-through rates. For the same reason, you should make it simple for them to unsubscribe using your email marketing service.
If you don't make it easy for individuals to unsubscribe, even if they aren't interested in your material, they may not do so, thus impacting the usefulness of your email list.
Only professionally designed emails, such as those prepared by graphic designers, are effective:
Advanced email marketing tools can be used to create full-fledged appealing email newsletters and communications. The job does not necessitate the use of graphic designers. For example, Mailsend has an easy-to-use drag-and-drop email newsletter builder that allows you to create visually appealing emails with interactive aspects. It also includes pre-designed, tried-and-true email templates that will assist you in creating high-quality emails that are worth clicking on.
Responsive emails aren't that important:
Surprisingly, even at an age when smartphones figuratively rule people's lives, many businesses fail to give mobile responsive emails the attention they deserve. According to statistics, 85 percent of email users check their messages on their phones. And it appears that mobile devices accounted for up to 46% of all email opens.
Mobile responsive emails are the way to go. You must ensure that your email marketing solution allows you to create emails that are mobile responsive.
Effectiveness is ensured by creating a campaign and delivering emails:
Companies frequently make the mistake of simply sending emails to subscribers and hoping that their campaign will be successful.
It is self-evident that it will not. To connect your email marketing efforts with other applications and maintain deliverability, email marketing systems require adequate connectivity features. Marketers must also research email data and make changes as needed to maintain effectiveness.
Mailsend has two connectors with SendGrid and MailGun, both of which ensure that the email enters the customer's inbox promptly and avoids the spam folder. Mailsend also provides analytical information to help businesses optimize their campaigns.
Emails should be sent on Tuesday or Thursday evenings:
Once again, a typical experience-based judgment; corporations still believe that the optimum times to send emails are Tuesday or Thursday evenings. These assumptions no longer hold as times have changed and individuals have evolved. Advanced email marketing systems include tools that detect time zones, analyze client behavior, and schedule mailings according to their preferences, making email campaigns more personalized.
Marketing campaigns can be implemented using very basic segmentation:
Most businesses believe that basic client segmentation is sufficient for creating email marketing campaigns. However, this greatly diminishes efficacy because it ignores several critical factors that influence a customer's decision to open an email.
Customers should be segmented based on certain characteristics, and campaigns should be created based on multiple of them.
Mailsend includes a powerful segmentation tool that allows you to categorize consumers based on a variety of criteria and create tailored campaigns for each of them, increasing open and click-through rates.
Emails are utilized as a marketing channel on their own:
It's a common blunder to use email marketing solutions solely to organize email campaigns. It's critical to combine it with other channels, such as SMS and social media, to achieve optimal effectiveness. This way, it may contact clients via several channels, increasing the odds of opens and click-throughs. It aids in capturing the attention of customers where they spend the most time.
