The media & entertainment vertical has come to rely heavily
on 3D
animation software for developing photorealistic renderings with a wide
variety of applications. 3D animation has flourished in the media & entertainment
vertical because it allows users to export their finished projects in multiple
formats, including web, broadcast, and mobile devices—a process that was earlier
tedious and render-intensive.
NVIDIA
Corporation is a leading developer of graphics processing units (GPUs) that
have applications across the gaming and professional markets. Through its system
on a chip units (SoCs), it also has a marked presence in the automotive and mobile
computing markets. 360Quadrants
recognizes NVIDIA as a dynamic differentiator in the 3D
animation in media and entertainment market. 360Quadrants has conferred
this accreditation to NVIDIA for its innovational portfolio of 3D animation
services as well as for its extensive network of channel partners.
NVIDIA is known for its experiments in real-time ray tracing.
It has been researching this innovative feature for over a decade and has also
completed acquisitions in this field in order to further develop its command
over this technology. Recently, NVIDIA introduced NVIDIA RTX, it's latest
effort to provide users with real-time ray tracing for game development and
content creation. Real-time ray tracing brings an unprecedented level of
realism to game engines, especially in terms of lighting.
NVIDIA has constantly strived toward bringing greater realism
to 3D content through ray tracing technologies. Ray tracing makes use of complex
optical calculations to make people and objects in 3D animations appear more
lifelike and naturally lit. NVIDIA RTX is highly scalable and is being used in
conjunction with NVIDIA’s Volta GPU architecture, a technology that has traditionally
been used to pre-render life-like environments in movies and games. This GPU
architecture has specific hardware features, like Tensor cores, which help
accelerate ray tracing.
360Quadrants also lists competitors
of NVIDIA in the 3D Animation in media and entertainment space.
