As market demands fluctuate, the media & entertainment
vertical is undergoing a digital transformation in order to keep up with these
fluctuations. The use of managed
services in the media and entertainment enterprises has made the management
of IT infrastructure easy and efficient. This has encouraged the companies
operating in this vertical to adopt managed services to increase their network
uptime, enhance network security, and resolve IT issues.
Cisco
Systems, Inc. is a US-based multinational technology company headquartered
in Silicon Valley. It is a developer, manufacturer, and supplier of telecommunications
equipment, networking hardware, and other advanced solutions. Cisco has been
identified as a visionary leader by the 360Quadrants
team. It has earned this recognition due to its established product portfolios,
robust market presence, and advanced business strategies.
Recently, Cisco and Samsung completed a successful 5G trial
and demonstration with Orange. The trial, conducted in Romania, used Cisco's
Ultra Gateway Platform, Meraki Z3 WiFi Router, and NFV Infrastructure, as well
as Samsung's virtualized RAN and outdoor 5G routers (CPE).
Cisco and Samsung leveraged the broad bandwidth present at
26 GHz as well as advanced antenna technologies like beamforming and massive
MIMO to achieve 1 Gbps coverage beyond 1 km for a single user in real-world
conditions. Measurements conducted under the abovementioned conditions also display
aggregated cell downlink throughputs of 3 Gbps with certain users, although the
capacity of the system is significantly greater. In one demonstration of the 5G
network, a competition was conducted between two players in a live cloud video
game. The split-second actions by both players as well as the seamless
operation of the game were clearly visible due to the network's exceedingly low
latency.
As part of the trial, Cisco Meraki MV21 cameras were deployed
to provide video coverage and advanced video-based analytics. Three major applications
for Smart Cities and B2B verticals such as retail were demonstrated. Video data,
like that recorded by Meraki, can provide an accurate count of the people
moving within the camera’s field of view. Other use cases include delivery of information
to improve product disposal in retail setups and better organization of space
for improved service.
360Quadrants also lists competitors
of Cisco in managed service in media and entertainment space.
