It’s been rightly said “the first impression is the last impression,” your homepage is the first page where your audience looks out for things. These things matter the most because there is no face-to-face communication. So, you must design your eCommerce homepage in such a way that it creates a good impression.
When a new customer looks or enters your website’s homepage, your webpage should create an unforgettable impression on the mind of a visitor. If a customer is not converting or there is a major drop in the conversion rate, this would result in suffering from the bottom line.
Today’s market scenario demands that the marketing team focus on driving the traffic to websites, for converting this traffic into successful leads.
Let’s have a look at some recent interesting facts of eCommerce:
- 1. Global eCommerce sales are expected to grow to $6.54 trillion by 2022
- 2. Right now, there are more than 24 million eCommerce websites worldwide
- 3. 69% percent of eCommerce traffic comes from Google
- 4. The average conversion rate for eCommerce websites is 2.86%
- 5. By 2021, mobile shopping is expected to account for 72.9% of total eCommerce
Why does an interesting home page matter?
The homepage of the website creates an impression to catch details that further creates the rest for your website. It turns into an outline for a successful business and turns visitors into customers. So, don’t you consider it to be more significant?
This blog is all about the best practices that every homepage should keep in their minds to create the first impression. Let’s first discuss and understand the primitive purpose of your website homepage to be attractive. Each website has a different purpose depending on the kind of audience you would like to target. Websites are categorized mostly into two forms; informative and entertainment websites.
The main motive for every website is to;
- 1. Convert walk-in customers to real customers
- 2. Creating trust
- 3. Informing customers about their business
- 4. Creating a long-term relationship with existing clients
- 5. Create a brand
Best Practices of eCommerce Homepage to have a high conversion rate of your Site
Following are the best practices that are must to use on e-commerce websites that help site owners maintain and grow their customers from their ideal customer profile (ICP) and most importantly with a high conversion rate.
1. A/B Testing + Targeted Landing Pages
There are possibilities of your headline or your call-to-action is not working. So, here comes the A/B test. Making use of different content strategies on every page and by running A/B split tests and see how it carries out.
You can come up with different landing pages, targeting different audiences, and many more. If you are targeting international audiences, then you can spot a user’s location and show them with a localized landing page. When users find their website in their respective language, currency, and culture; results in a better user experience.
2. Produce good quality content regularly
It’s always been stated repeatedly by everyone that SEO should not be neglected. It goes without a say that you need it to ascend through rankings. You must think about how frequently you should post content to get customers on the eCommerce homepage. Then don’t forget to keep a check on the following:
- 1. Regular updates of SEO content on your site would result in getting on the top list of Google search results for different keywords.
- 2. Make your content to be accurate and helpful to outrank your competition.
- 3. Prefer setting up a detailed content calendar to put up your readership.
- 4. Keep them complete with appealing content to increase the eCommerce conversion rate.
- 5. Try to publish it on a daily, weekly or monthly basis.
- 6. Your audience can get nurtured.
- 7. Will recognize you as a reliable source that would generate traffic.
3. The site should be attractive and function properly
The primary thing is the look and functioning of an e-commerce site. An eCommerce homepage should be designed such that it is user-friendly; it should be viewed at the customer’s respective platform, browser, and device.
Mobile Optimization- the world is getting smarter by using smartphones. The research, browse and buy items; mobile functioning should be in a way that it should quickly load on a mobile site. So, mobile optimization plays a very vital role. For a successful e-commerce business, one should create a picture-perfect user experience all through every platform.
4. Create an Environment for better User Experience
By the term user experience, we mean experience for the overall feeling of a user at the time of interaction with your respective website. A website is user-friendly when your website is easy to use and pleasing at the same time.
Coming up with a website that has a massive prospective to show up and which looks great. Do watch out as to how your users are behaving and how they would get persuaded. Your website should have a feeling that a user experiences when they are surfing your website; so remember everything is a part of SEO and user experience for the eCommerce homepage.
5. Visual branding
Visual branding plays a very important role, as their job is to marry visual branding and showcasing their brand’s personality in every way possible. Few trust factors that should not be missed in the process of integration are strategy, messaging, positioning, and branding.
6. Resources
Many visitors don’t buy easily, they need more detailed information. For those kinds of visitors, provide a link to a resource center where they can look around for more appropriate information. This results in staying the visitor on your webpage for longer and it also helps to build credibility and the audience also considers your industry.
Don’t forget to add a menu at the base of your homepage stating the links for;
- 1. Important resources
- 2. Site pages
- 3. Channels of social media
- 4. Adding contact information
- 5. Audiences lookout for the information in their respective areas of the website
So, make sure to satisfy their needs.!
7. Building Trust
Your homepage should have the trust element because trust is the only thing that attracts the audience to your website. Trust can be shown in the form of logos of current customers or the testimonials of your past audience. Your website should comprise reviews or complements making it possible for the audience to make a decision.
8. A promise
Your website should be promising; the website should show that you understand the visitor and the challenges they are facing. You should make your website so that it is promising and solve the problems of the visitor. A promise is a factor of trust and states the proof that the company provides, as shown above, a picture. So, try to include this on your homepage.
9. Navigating eCommerce Site
Navigation should be your first choice for an e-commerce site, so customers can search quickly with a minimum amount of clicks. This is why it’s very essential that e-commerce businesses can endow with the products that are easy to find; stating product categories and subcategories correctly tagged.
A well-built search functioning structure plays a very important role because;
- 1. When the design is done for your site.
- 2. Make sure to make things visible.
- 3. Users visiting the site can quickly find their respective needs.
According to the research, 50-80% switch to your competitor’s site because they couldn’t meet the requirements.
10. Proper utilization of photos and product description
The biggest mistake done by eCommerce sites is that they keep the same photos and details; that are used by one store and the same other stores for many years. One should come up with extra thoughts to differentiate for better understanding; such as
- 1. Creating product videos
- 2. Customized photos
- 3. State descriptions
It has been rightly said by BJ Nickol, co-founder & president, All American clothing company that “A picture is worth a thousand words”. The public normally makes an opinion or creative imagination for your company’s product within a few seconds by seeing a picture. To create a good first impression you must;
- 1. Bring up new changes with great imagination.
- 2. The customer demands a real picture of the product.
- 3. If you are selling someone else’s product; you should take your pictures.
- 4. Create something unique to stand out from the competition.
Conclusion
To conclude, this write-up always keeps in mind to design your eCommerce homepage flawlessly and update to the present consumer’s needs. Redesigning is a very tough job because it needs resources to brainstorm the best page out of a failed one.
Keeping these above elements into consideration will definitely help you to achieve the goal of a perfect eCommerce homepage. However, strategy and budget are the two factors that are pivotal for a homepage.
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