The covid-19 pandemic has set a stage for many on-demand service apps to boom. On-demand grocery delivery service apps are in trend now as many customers need to avail the grocery service without stepping out of their homes.
Because, the pandemic situation has made everyone stay indoors to prevent the spread of the virus to a great extent. Some big players like Instacart have inspired entrepreneurs to start an online grocery delivery service business.
A growth story of Instacart
First, let me point out the growth of the Instacart app in the covid-19 pandemic.
Due to the increased number of users for the Instacart app, they made an announcement that they will hire 3,00,000 additional delivery executives.
Since the launch, Instacart has witnessed the highest number of sales due to the covid-19 pandemic with additional revenue of $700 million. The revenue generation in the past three years is mentioned here for your reference.
Revenues generated by Instacart in 2018, 2019, and 2020 are $780 million, $990 million, and $1500 million, respectively.
The download of grocery apps has risen to 106 million. Notably, the download rate of Instacart rises by 218% per day.
Since February 2020, the number of Instacart app downloads has increased with additional daily downloads of 38,500.
It is no doubt that investing in the Instacart clone app is good as it yields a huge revenue.
A business model of the Instacart app
Do you know the major reason behind the success of Instacart? Fastest delivery and no-inventory model.
Instacart will not make their customers wait for a long duration as it owns the fastest delivery.
Upon learning from the competitor’s failure of following the “no-inventory” model, Instacart comes with the aggregator business model. Now, let us see the brief overview of the Instacart business model here.
Retail owners
The grocery stores register with the app and they have to manage their inventory. They have to make the inventory available for delivery upon the customers place an order and confirm it.
Delivery executives/shoppers
They are the individuals who deliver the groceries on time to the customers who have placed the order via the app. In general, there are two types of shoppers, namely In-store Instacart shoppers and Complete-service Instacart shoppers.
In-store shoppers are part-time shoppers who are responsible only for shopping the groceries. They are not responsible for delivering the packed orders to the customers.
Contrary, Complete-service Instacart shoppers are full-time shoppers who are responsible for shopping and delivering the groceries to the customers at their doorstep.
Customers
They are the buyers who place orders from their preferred store via the app.
Building the Instacart like app with a no-inventory business model and go ahead with an aggregator model is a wise choice.
How does Instacart earn revenue?
Instacart follows various revenue streams to earn money. Some of the few ways in which they earn huge revenue are as follows.
Commission fee
The retail owners who have partnered with Instacart have to pay a commission fee whenever they get a grocery order via the app.
Delivery charges
For new app users, Instacart offers a free delivery service. From the second order, the customers have to pay a delivery fee. The delivery fee they charge is based on the time span of grocery delivery.
Service fee
For every grocery delivery service, the customers have to pay a 5% of a service fee.
Membership fee
The customers can avail of some exciting discounts and offers like free delivery upon paying a membership fee of $149.
Apart from considering these revenue-generating streams, you can include other ways to get huge revenue from the Instacart clone app.
Incorporate these must-have features into an app like Instacart
Customer app
Easy registration
Browse products
Multi-payment mode
Grocery store owner app
Manage profile
Live tracking
Web order
Admin panel
Manage stores and inventory
Offers and discounts
Manage payments
Apart from this, incorporate Fast and flexible delivery and Order-ahead features considering the covid-19 pandemic in mind. Also, add special features like Easy reordering product and Online in-store purchase.
Cost of developing a grocery delivery app using the Instacart clone script
Instacart clone script is a grocery delivery app solution that is 100% customizable white label and scalable. It is built using cutting-edge technology with key features. Contrary to developing a grocery delivery app from scratch, prefer using the Instacart clone script as it is time-conserving and cost-effective.
Some of the parameters that determine the cost of developing an app like Instacart are listed below. Because, the app development cost varies depending on the business requirements.
App features
Platform choice
App development team size/experience
Geographical area of the app development company
To conclude
Amid the pandemic, the idea of launching an app like Instacart is a good decision. Also, a wise choice is to choose the Instacart clone script for app development. Many app development companies offer this app solution that empowers entrepreneurs to launch their app in a moment.
I hope this article gives insightful information about Instacart like app development. Sow the seeds of launching the Instacart clone app and reap the benefits by following various revenue streams.
