Did you know that Hydro Flask was created back in 2009?
However, it only got popular until a few years ago. Although the technology of insulating bottles was around for decades, the slick exterior design with its array of color options has caught the attention of millennials and gen Zers.
The breakthrough of how the company made it to the front and center of the market was through the numerous partnerships and collaborations. From Patagonia to Hurley to Olukai, Hydro flask collaborated to bring fun and exclusive items to its consumers. The company keeps the consumers on their toes by constantly coming out with new collaborations.
Besides those, Hydro Flask is an obsession among college students. Campuses are now selling the products in bookstores and if you don't have one, then you need to get on with it because every college student owns one. It's definitely a trend and hype that all millennials and gen Zers have caught on.
Although it's only a trend, the company deserves the hype. The insulating bottles keep the temperature of your water, coffee, or tea for hours. For those fitness gurus who are constantly advocating for drinking more water for a healthier lifestyle, this product does the job.
One downside, it is quite pricey. You can definitely find similar products out in the market for a much cheaper price. However, you won't get the design that Hydro Flasks has. But that is the competitive advantage the company has.
