What happens if you wake up one morning and find that your page quality ratings have all gone down? That might not seem like a problem, but if you understand what page rankings mean, then you know that will affect your position on the SERPs. If you rank lower on the SERPs, then it will be much harder for customers to find you. Your pages might never see the light of day. That’s how devastating a core update can be. If your pages aren’t ready, then you could end up so far down the bottom that it’ll be a hard climb back to where you were before. Thankfully, though, there are ways to recover from this. Here’s how.
Understand What Happened
Before you make any decisions, find out what happened. What was in the core update that affected your sites so badly? Or rather, what was in your pages that got your site such a low score on quality? Keep in mind the three quality standards or guidelines of Google: beneficial purpose, E-A-T content standards, and YMYL content. Did your pages violate any of these? For instance, is every page on your site beneficial to the users? Does it have any purpose at all? Some sites have too many pages or have content that spans ten pages when they could already fit into two. That could be the same case with you. Fixing that could fix your page quality ranking. However, there’s also E-A-T and YMYL. E-A-T means Expertise, Authoritativeness, and Trustworthiness. If your pages aren’t reliable if your business expertise isn’t proven—if you have no credentials or skills or even training to show for your experience in work—that all takes a toll on your pages. Low E-A-T levels mean that your site isn’t reliable and trustworthy, so the page ranking is meant to bury your pages so you won’t put users at risk.
Hire Pros for Help
If you have little to no experience in dealing with core updates and fixing sites, then it makes sense to find pros to help you. Look for a reputable team to guide you through the process and help you get your e-commerce site back on its feet. Hire an organic SEO company to navigate through this. Pros know what signs to look at, how to determine which factors contributed to the problem, and the steps you can take to fix it. They won’t promise fast results, but they’ll promise to help your rankings improve. With their help, you won’t be clueless as to what impacted your page quality scores.
Ask Questions
When you get help, don’t hesitate to ask them about what’s happening. Talk about your expectations. What kind of outcome do you look forward to? What steps will the firm take to help get your pages out of the muck? How will they help you and your business succeed? From fixing the navigational experience and ensuring your pages are mobile-friendly to delivering quality content to build your E-A-T levels, the right team will be indispensable to your recovery from the core update.
