Before we start to sell jewellery online, the elephant in the room must be addressed and that is-
Why Sell jewellery Online
- There is comparatively less competition, as the digital domain is still a niche
- There is a wide range available online- you can go for premium and artificial
jewellery
- Minimal investment is required in setting up the e-commerce store
- You can charge a premium given that price and value are closely linked
when it comes to jewellery
Now that we have addressed why one should sell jewellery online, the next step on how to sell jewellery online is setting the price.
Setting a Price to Sell Jewellery Online
- Setting the price can be a little tricky, this is because it is difficult to estimate how much the customer will value a piece just looking at the pictures.
- The touch and feel aspect is missing here and the only point for which you can charge a premium is the experience the customer has while buying the jewellery.
- If you want to set your price as per the experience you provide then you can include the following features to make customers' buying experience a memorable one- offer home trials, virtual mirrors, 360-degree view of the product, jewellery care instructions and testimonials and reviews of other happy customers.
- Another aspect you need to consider when it comes to pricing is the shipping charges, these will vary as per the flexibility you offer in returns The above-given two headers must be clear in the mind of the person who is planning to start a venture in sell jewellery online. Other than these, we have also prepared some unique features and aspects that you can tap into, to ensure maximum conversion and for making your venture a successful one.
Scroll down below to know about these tips and tricks.
The Digital Catalog
Provide as many details as you can about the product, try to think from the customers' point of view and answer all the questions they might have, here itself.
One way of ensuring that all the details are covered is to take help of your team or 5 different people. Each person has a different perspective and that is what will be reflected in each of the 5 people’s opinions and questions. Make sure you don’t
miss out on answering or providing detail about any of them in your catalogue.
Note- Some of the basic information that you would have to include is the-materials used, colour and weight of gemstones, hallmarks and precious metals used.
Remember that the actual products with the perfect lighting in glass display cases have been replaced with the images and because the customer cannot touch or feel your product, the pictures are the best way to get the customers to click with your product.
Shipping And Insurance
Another important aspect is the shipping and handling, this is a crucial aspect when it comes to selling jewellery online. The pieces of jewellery are way too precious and so care has to be taken when you ship them. The case might be that you’d have to pay more for insurance, packaging and handling it.
Consider the following pointers when shipping-
● Never skip shipping insurance.
● Always rely on one shipping partner and stick with them at all times.
● Ensure that you deliver on time, people tend to get upset if these high-value purchases don’t arrive on time.
● Be considerate about the packaging, given the fairly delicate products, there’s a high chance that they might break if you choose the wrong packaging.
Other than this, be careful of where you promote the products, we’d suggest you to go with Instagram and Pinterest- these are the two platforms where people tend to spend a high amount of time discovering things.
Do let us know your own experiences of starting with the jewellery venture and let us know if you have any other questions on how to sell jewellery online in the comments section.
