The global carotenoids market continues to remain the back
engine for growth in the food and beverage sector. The rising disposable income
in emerging countries, and growing adoption of carotenoids in malls, retail
stores, amidst rising urbanization continues to be a major draw for players in
the global carotenoids market. Additionally, increased product innovations, and
rising demand for more natural substances, continues to promise new directions
for growth for players in the global carotenoids market.
The application for carotenoids
remained high in conventional fruits and vegetables. However, increasing
manufacturers of food products are also using carotenoids in order to meet the
rising demand for natural foods. The lack of awareness regarding natural
products for a largely urban population plays in their favour, as demand for
natural products, continues to meet with colourful, and vibrant products which
are enriching, and appealing to consumer tastes.
Among regions, the global carotenoids
market is expected to witness highest growth in Asia Pacific. The large
population in the region, increasing disposable income, and rising influx of
mall-friendly shopping culture remains a prominent driver of carotenoids
market. The carotenoids market is also expected to witness major growth in
North America, and Europe, as the natural ingredients that are used in carotenoids
remain outside the ambit of regulations, and growth in North America, remains a
promising prospect for players in the global carotenoids market.
Treatment of
Chronic Illnesses Emerges as a New Application
The global carotenoids market is
witnessing expansion of applications as new opportunities like medical
treatment of chronic illnesses makes its way on the horizon. Recent studies
have shown a promise of application of carotenoids in several cancer therapies.
Additionally, FDA has taken more positive approach towards cancer treatments,
as the illnesses continues to plague millions of individuals, without a real
way-out. Hence, the therapies can provide temporary relief, and can help
individuals keep their financial and social commitments, despite the severe
medical strain. The promising application of carotenoids in the treatment of
chronic diseases will boost growth for the carotenoids market in near future.
Growing Demand for
Natural Food Variety Remains a Promising Draw
Rising demand for natural food
variety promises new opportunities for players in the global carotenoids
market. The agricultural varieties of carotenoids are increasingly appealing to
consumers who are health conscious and this group of consumers is on the rise.
Major companies in beverage products, fast-food chains like Burger King have
adopted brand to cater to the needs of more natural varieties of meat. The
growing demand for carotenoids, and their increasing use for bringing in
natural variety to processed foods are expected to remain key drivers for
growth.
The global
carotenoids market is segmented by:
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